MIDO

What is real?

Why is everyone aound us suddenly looking for something real? What – if anything – does that mean for eyewear? And how bllsy does one have to be in order to find out? We have gathered some of the possible answers.

Think global, act local. True, more than ever.

ANDY WOLF manufactures its frames in the small Styrian town of Hartberg. Chances are, you‘ve never heard of the place. Suits us very well, since it gives us the time to engage in what we like best – producing eyewear, away from it all.

Relax, it‘s the real thing

Here we are again, looking fot that special mix of sense and sensibilty. Producing handmade eyewear In a small manufactory. Which led us to choosing „Eyewear, Handmade“ as our corporate mission and claim. Without exaggerating – which we regard as a rare feature in mission statements. So, if clients return for another pair of ANDY WOLF glasses, it‘s because they want another one – not because the old one‘s in the bobo.

For good or ill, musicians and authors also seem to be making their money live, on-stage. Real music, real people and real eyewear seem to go along very well.

Looking for the rare

Genuine, authentic products aren‘t made, they grow over time. At ANDY WOLF, we respect time, and keep the output low. In order to concentrate on the clients and partners we have. A fact that is respected worldwide.

Once upon a time

That‘s how fairy tales start. Only in our case, the leading parts weren‘t blond princes, but two men, sharing an enthusiasm for eyewear.

Not only did they supply the new brand with their first names, they also came to beleive that, amidst all of the large fashion companies and countless low-budgets firms, there is a place for handmade eyewear with excellence in every detail.

Joining the ranks – as in every good fairy tale – were a few companions. Incidently, most of them came from some of the industries Goliaths. Which seems to prove another point we‘d like to make – small is beautiful.

Hartberg to Buenos Aires – just an idea away

You can find ANDY WOLF in Osaka. Or in Brighton. Or Hamburg. We guess you get the point. It looks as if ANDY WOLF is successful wherever small, independent opticians treat their clients to special services and exceptional frames. Such as ANDY WOLF.

A piece of jewellery? A watch? It doesn‘t make any difference

It‘s tough to stick out in a world of interchangeable products. ANDY WOLF has chosen to do so by investing more than usual in creating styles, picking the right materials and

meticulously handling them in a complex manufacturig process resulting in timeless products.

At ANDY WOLF, we call that the combination of style and stylish.

Touch me, feel me …

The usual procedure: drawing, approval of the drawing, fabrication.

The procedure, as we prefer it: drawing, transformation into a fully functional prototype, followed by minor changes where necessary, and when everything looks perfect to us, the frames are produced.

Why we go through all of this? Let‘s put it that way: would you rather fall in love with a CAD drawing, or do you prefer dating flesh and blood?

Is there a price of love?

Good question. Love for detail has a price tag. At ANDY WOLF, we extend the processing of our raw materials from 4 to 6 days, thus creating perfect surfaces and the outstandong shine of out products.

Beyond that, the acetate panels – basis of all ANDY WOLF models – are sublitted to an artificial ageing process, removing the greater part of diluents from the materials. Which results in far greater stability of the frames, since they contract less and apply less strain to the glasses.

2 Collections every, based on the same idea. Basically.

We‘re the new kids on the block. So, nobody knows what ANDY WOLF would have looked like 5 years ago. It might seem peculiar for some of our clients, that have accustomed with our way of doing things. Which is just another way of saying – we‘ve grown fond of eachother.

The love of a product

It‘s as easy as that. That‘s why we call our TASTE collection a family of products. Because it seems the right way to describe it. Different facings, same genes. Like a real family. consisting of 33 models in 4 different colors – and one style.

TASTE also proves, that the effort payed off. At least that‘s what our partners on five continents tell us. Whenever we meet them at trade fairs in Tokyo, New York, Mailand, Paris, Las Vegas, Hong Kong or Munich.