Agatha Ruiz de la Prada @ The AgenC

July 18, 2011 By admin Leave a Comment

Ágatha Ruiz de la Prada

NEW SUNGLASSES COLLECTION FOR 2011
Ágatha Ruiz de la Prada continues to stand out for her colourist creations and her
habitual optimistic attitude, a true revolution against the establishment with her
characteristic brushstroke of humour.
Agatha’s new collection of sunglasses for 2011 is dominated by large rounded lenses,
for both metal and plastic models. A sixties style designed for daring and uninhibited
women.
The collection is characterised by frames in colours with much energy and freshness,
with decoration on the fronts and sides true to the designer’s iconic personality. Some
models have organic textures or some more considered details. Agatha continues
using colour down to the last detail for her sunglasses, thus reflecting her primitive
universe in a cheerful play of colours and shapes.
Optim designs, manufactures and distributes this collection in the Ágatha Ruiz de la
Prada shops and in the best opticians in Spain and at international level, bringing the
designer closer to her more varied public around the world.

Filed Under: Agatha Ruiz de la Prada Tagged With: Agatha Ruiz de la Prada, Eye Respect, Gafas, Glasses, sunglasses, The AgenC

How to read an eyewear prescription

June 10, 2011 By admin Leave a Comment

Prescription:

What is an eyewear prescription?

It’s an order written by an optometrist or ophthalmologist that specifies the value of all parameters deemed necessary to construct and/or dispense corrective lenses appropriate for a patient.

The prescription would typically include the power to which each lens should be made in order to correct blurred vision due to refractive errors including myopia (near sightedness), hyperopia (far sightedness), astigmatism (abnormal curvature of the cornea) and presbyopia (loss of ability to focus for near vision).

A dispensing optician will take a prescription written by an optometrist or ophthalmologist and/or assemble the frames and lenses to then be dispensed and sold to the patient.

By law, Opticians are obliged to provide you with a prescription, once you’ve had a thorough eye test with their Optometrist.
They must give you a copy of your prescription without requiring you to make a purchase.

How do you read an eyeglass prescription?

A prescription contains the powers for the lenses of each eye (including a reading addition if necessary), information on the separation of the lenses and could include special requirements such as types of tinting, coatings and so on.

The lens correction for nearsightedness is indicated by a minus sign (-), while a plus sign (+) indicates farsightedness. Cylindrical lenses for astigmatism are designated by cyls., cx, or (x).

Let’s analyze the following prescription:
O.D. -3.00 D c/w -2.00 D cx 180 Add: +1.50 PD: 62

The “O.D.” indicates the prescription for the right eye. O.D. stands for the Latin phrase “oculus dexter” and indicates the right eye.

The “O.S.” stands for the Latin phrase “oculus sinister” and indicates the left eye.

The “-3.00 D” means that the patient has -3.00 diopters of nearsightedness.
The “c/w” means “combined with.”

The “-2.00 D cx 180″ means that the patient also has -2.00 diopters of astigmatism at axis 180 degrees.

The “Add: +1.50″ indicates the power of a bifocal addition.

The “PD: 62″ is a measurement of the distance between the pupils, a necessary measurement for ensuring a proper fit for the glasses.

Filed Under: Monoqool Tagged With: Glasses, sunglasses

Mido 2010

March 1, 2010 By admin Leave a Comment

MIDO

Venue:	Fiera Milano
Country:	Milan, Italy
Start Date:	05-MAR-10	End Date:	07-MAR-10
Industry:	Apparel & Clothing

MIDO is the leading international fair in the eyewear sector, a unique event where a preview of new products being planned & produced is presented to operators. It is an event with a wealth of initiatives, personalities, information, services but first & foremost, it is a meeting place for business, for making contacts & for discovering the latest market trends. This year MIDO will be celebrating its 40th anniversary and the organizers have a stunning innovation in store: this time, MIDO is placing its stakes on goodness and is launching a campaign I AM WITH MIDO with the theme of solidarity where the special stars are Mido exhibitors themselves.

Organizer:

Fiera Milano International SpA

Piazzale Giulio, Milano, Italy.
Tel:+(39)-(2)-49971
Fax:+(39)-(2)-49977963

Filed Under: Andy Wolf, Monoqool, Oko by Oko, The AgenC by Jeremy Thomas Tagged With: Glasses, Mido, sunglasses, The AgenC

Mykita Celebrity Sightings

October 22, 2009 By admin Leave a Comment

Celebrities in Mykita

Rhys Ifans in Mykita Sunglasses

$Alex Kopranos of Franz Ferdinand\'s Sunglasses are Mykita$

Alex Kopranos of Franz Ferdinand in Mykita Sunglasses

Jonathan van Blerk on holiday in Mykita

Eddie Jordan in Mykita

New Mykita design

Eddie and Marie Jordan in Mykita

New Mykita Designs

The AgenC was started in 1993 in the sleepy, but beautiful hollow of Cape Town in South Africa by Jonathan van Blerk. In 2001 after 8 years in the South African market we broadened our horizons to Sub Saharan Africa and then in 2003 set up our main base in the hub of London in The United Kingdom and have over the last 6 years established ourselves as the premier agents to the top stores in The United Kingdom and Ireland too.

It is a very simple idea and company in that it does not work on the pretence of anything other than being “agents” to manufacturers creating glasses and sunglasses of a very high quality where they are not ethically challenged…the core criteria being that they manufacture and control all their own product, and more than anything their image and quality standards must be of the highest in the industry. These can’t simply be products, but have to be great products, created by great people, who run great companies in the best possible way.

Passion is the key to the success of The AgenC.

Mykita from Berlin in Germany has now become one of the world’s most sort after Optical Brands and has become established as Mykita United Kingdom, Mykita Ireland and Mykita South Africa, which Jonathan van Blerk proudly looks after and has established it with the Very Best Opticians, Optical Boutiques, Fashion Stores and Boutiques to be found in The United Kingdom, Ireland and South Africa.