Extreme Eyewear in South Africa

April 16, 2010 by admin · Leave a Comment 

Yesterday, today and tomorrow
Justin Blecher
Owner, Extreme Eyewear
OUR style and fashion sense does not define who we are. It simply adds another layer to our complex sense of self and allows the onlooker an opportunity to experience us as interesting. It affords us the chance to “linger longer” in the mind of the observer. I understands this. Each unique eyewear store is an extension of my mind. Merchandise in-store is divided into three distinct categories: yesterday, today and tomorrow.
Today
Most of us live in the today section of fashion and style. We define what is normal and acceptable by what is most commonly observed on others. Does a diamanté-embellished cat’s eye or a horn-rimmed optical frame or a pair of sunglasses suit our face? How about an oversized plastic or round studious shape? What about small oval? Well, granted, some shapes suit our bone structure or facial features and some colours our skin or disposition, but the stark truth is that in the early 60s a diamanté cat’s eye would have been a perfect shape for us, as would a horn rim in the late 60s, oversized plastic in the 70s, round in the 80s, and oval and small in the 90s. Our sense of normal and appropriate is shifting in line with trends and so, too, our perception of beauty. The today section in-store incorporates the socially acceptable flavour of the times. It is safe and beautiful on almost all faces. cape_quarter.jpg
Tomorrow
The tomorrow section is for the brave few among us who are defining their sense of style by the vision of what tomorrow may bring! They define what is acceptable by what is possible. They flirt with their own sense of normal and stretch their own boundaries. They blur the lines of social acceptability and push the entire industry into the next era. They define our normality. Extreme Eyewear excels in this space. I have an intrinsic understanding of these clients and what inspires and excites them. We help them polish one more facet of their already intricate persona. waterfront.jpg
Yesterday
Yesterday – simple! This section is for those among us who have found other modes to explore our sense of self. All optical or sunglass stock which is passé or too “in vogue” will be in this section at greatly reduced prices to clear. Most mainstream optical and sunglass chain stores are turn-over driven and therefore follow bestseller lists rigidly. The point is that bestseller lists exist in the yesterday section as they are already deeply entrenched styles worn en masse and are on their way out! Extreme Eyewear focuses on the today and tomorrow sections. There are no bestseller lists for us as we are busy setting them for the rest of the marketplace to follow in their future, our past! morningside.jpg

Smith + Norbu

March 17, 2010 by admin · Leave a Comment 

(1) Natural Horn Frames :

Natural horn is one of the most exclusive materials available for eyeglasses. Horn is not only a highly resistant material. It is also a beautiful and vibrant natural product with characteristic color nuances that differentiate genuine horn from any other man made materials. These features make each and every single piece of product as unique as you are.

At Smith & Norbu, we predominantly select the horn of the yak from the Tibetan plateau. Yaks are domesticated animals in Tibet and are widely used in agriculture. They do not fall into the category of protected or endangered species. Horn processing respects the environment and therefore complies with the most stringent ECO standards. It is also a anti-allergic product.

Horn frames are made by hand, in a complex production process. Manufacturing a single piece of frames requires as many as thirty operations. Among a multitude of highly precise individual steps, the horn has to be cut open, pressed, sawed and thoroughly polished.

Smith & Norbu horn frames are manufactured by hand only by very skilled craftsmen. The quality in each frame reflects many years of experience

Smith & Norbu natural horn frames are eyeglasses for connoisseurs and lovers of high quality items. Our frames are available in a variety of shapes and colours.

(2) Our Luggage’s range :

Leather is a beautiful and vibrant natural product with all that this implies. Its charm is enhanced by the occasional natural blemish and subtle difference in texture and shade. Leather will always bear the marks of its natural origin. The play of color in leather and its natural markings (marks left by scars and insect bites) are normal features of the leather and make each piece of product unique. Leather ages with style, acquiring a signature patina that adds depth and character.

Our “Kashgar leather” is a tribute to the Silk Road, crossroad between the East and the West. It is the finest natural top grain of Tibetan Yaks, specially tanned with natural plant extracts to create a soft, smooth, comfortable, strong and light product. It is organically dyed with natural pigments that respect the environment. It therefore complies with the most stringent ECO standards.

The lining of our bags are made out of exceptional quality hand woven organically dyed silk. The protective parts of our bags are made out of 100% natural horse hair from Inner-Mongolia to replace protective synthetic material foam, which makes the product truly eco-friendly

Manufacturing a piece of luggage involves as many as 50 separate operations, all carried out exclusively by experienced crafts people. Through meticulous attention to detail and superb craftsmanship, Smith & Norbu travel goods are of the highest quality and durability and can be cherished for a lifetime. But quality isn’t the only issue when it comes to Smith & Norbu travel goods. Fit for the purpose is another of our major beliefs. For that reason, our travel goods are carefully engineered to meet today’s traveler’s needs and every single manufacturing details are carefully thought about. Our products are light comfortable and resistant.

(3) Our silver Accessories

As with all Smith & Norbu products, our sterling silver parts are made to the very highest standards of quality and craftsmanship. All our sterling silver accessories are handcrafted on the foothills of the Himalaya by experienced artisans.

Smith & Norbu

March 17, 2010 by admin · Leave a Comment 

Our mission consists of 3 interrelated parts: our product mission, our economic mission, our social mission. We believe that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part.

Product Mission :

  • Only the finest raw materials because real luxury is not perceived but felt.The love and careful selection of the highest quality of raw materials are essential qualities of high quality goods maker. For that reason, every year we travel the world to track down the most beautiful and the highest quality natural raw material imaginable.
  • Tradition and innovationTimeless in design and with luxury built into every detail, Smith & Norbu satisfies the most demanding customers. Our products weather the tides of time and fashion because of their unique timeless design.
  • The highest quality Craftmanship.Craftsmen’s know-how is the magic by which exceptional raw materials take shape in the most exclusive products. Smith & Norbu goods are crafted by skilled artisans using traditional techniques carefully preserved and handed on from one generation to the next.Smith and Norbu design brings together unique timelessness, functionality and traditional craftsmanship. The current collections represent the embodiment of this craftsmanship, heritage and expertise. Made to the very highest quality, Smith & Norbu products are unique, beautifully designed and superbly executed.
  • Business practices that respect the Earth and the Environment.All our products are manufactured in the highest respect of the environment, using only natural eco-friendly materials. Our corporate goal is to make certain that at least 90% of the paper used in our packaging materials and catalogues is certified ECO-friendly.

Economic Mission :

To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders & expanding opportunities for development and career growth for our employees and partners.

Social Mission :

“To operate the company in a way that recognizes the key role that business plays in society by initiating innovative ways to improve the well-being of the planet and its citizens

We work in partnership with small scale craftsmen across the world and always pay them a fair price for their products. We reinvest 1% of our sales benefit into craftsmen local businesses for them to build a better future for their communities. Through unique relationship with the craftsmen, they have now become expert in their trade and are now able to produce highest quality products.

Smith & Norbu Supplier Conduct Principles establish the standards required for conducting business with Smith & Norbu..We will consider these principles in our selection of suppliers and will actively monitor their compliance.

S&N Supplier Conduct Principles :

At S&N, we have always set high standards for the way we conduct business – in areas from corporate and social responsibility to sound business ethics, including compliance with all applicable laws and regulations. In turn, we expect the same commitment from our suppliers.This is the why we have established the S&N Supplier Conduct Principles. These principles speak to the commitments we make to our clients, our legacy of innovation and relationships built on trust and personal responsibility. They establish the standards required for conducting business with S&N. Our goal is to work with our suppliers to ensure full compliance with these principles, as they in turn apply them to their own suppliers they work with in the delivery of goods and services for S&N.We will consider these principles in our selection of suppliers and will actively monitor their compliance.

Forced or Involuntary Labor :

S&N Suppliers will not use forced or involuntary labor of any type (e.g., forced, bonded, indentured or involuntary prison labor); employment is voluntary.

Child Labor :

S&N Suppliers will not use child labor. The term “child” refers to any person employed under the age of 13 (or 12 where the law of the country permits), or under the age for completing compulsory education, or under the minimum age for employment in the country, whichever is greatest. We support the use of legitimate workplace apprenticeship programs which comply with all laws and regulations applicable to such apprenticeship programs.

Wages and Benefits :

S&N Suppliers will, at a minimum, comply with all applicable wage and hour laws and regulations, including those relating to minimum wages, overtime hours, piece rates and other elements of compensation, and provide legally mandated benefits.

Working Hours :

S&N Suppliers will not exceed prevailing local work hours and will appropriately compensate overtime. Workers shall not be required to work more than 60 hours per week, including overtime, except in extraordinary business circumstances with their consent. In countries where the maximum work week is less, that standard shall apply. Employees should be allowed at least one day off per seven-day week.

Nondiscrimination :

S&N Suppliers will not discriminate in hiring and employment practices on grounds of race, religion, age, nationality,social or ethnic origin, sexual orientation, gender, gender identity or expression, marital status, pregnancy, political affiliation, or disability.

Respect and Dignity :

S&N Suppliers will treat all employees with respect and will not use corporal punishment, threats of violence or other forms of physical coercion or harassment.

Freedom of Association :

Suppliers shall respect the legal rights of employees to join or to refrain from joining worker organizations, including trade unions. Suppliers have the right to establish favorable employment conditions and to maintain effective employee communication programs as a means of promoting positive employee relations that make employees view third-party representation as unnecessary.

Health and Safety:

Suppliers will provide their employees with a safe and healthy workplace in compliance with all applicable laws and regulations. Consistent with these obligations, S&N Suppliers must have and implement effective programs that encompass life safety, incident investigation, chemical safety, ergonomics, etc., and provide the same standard of health and safety in any housing that is provided for employees. Suppliers should strive to implement management systems to meet these requirements. At S&N, we have always set high standards for the way we conduct business – in areas from corporate and social responsibility to sound business ethics, including compliance with all applicable laws and regulations. In turn, we expect the same commitment from our suppliers. This is the why we have established the S&N Supplier Conduct Principles. These principles speak to the commitments we make to our clients, our legacy of innovation and relationships built on trust and personal responsibility. They establish the standards required for conducting business with S&N. Our goal is to work with our suppliers to ensure full compliance with these principles, as they in turn apply them to their own suppliers they work with in the delivery of goods and services for S&N.We will consider these principles in our selection of suppliers and will actively monitor their compliance.

Protection of the Environment :

S&N Suppliers will operate in a manner that is protective of the environment. At a minimum, suppliers must comply with all applicable environmental laws, regulations and standards, such as requirements regarding chemical and waste management and disposal, recycling, industrial wastewater treatment and discharge, air emissions controls, environmental permits and environmental reporting. Suppliers must also comply with any additional environmental requirements specific to the products or services being provided to S&N as called for in design and product specifications, and contract documents. Suppliers should strive to implement management systems to meet these requirements.

Laws, Including Regulations and Other Legal Requirements :

S&N Suppliers will comply with all applicable laws and regulations in all locations where they conduct business.

Ethical Dealings :

S&N expects our suppliers to conduct their business in accordance with the highest ethical standards. Suppliers must strictly comply with all laws and regulations on bribery, corruption and prohibited business practices.

Communications :

Suppliers must make the S&N Supplier Conduct Principles and other relevant information available to employees in the native language(s) of the employees and supervisors.

Monitoring/Record Keeping :

Suppliers must maintain documentation necessary to demonstrate compliance with S&N’s Supplier Conduct Principles and must provide S&N with access to that documentation upon S&N’s request.

Mido 2010 for Andy Wolf and Robert La Roche

February 15, 2010 by admin · Leave a Comment 

Dear All,

Please don’t forget to book Jeremy Thomas on jeremy@theagenc.co.uk  for Mido as he will need to finalise Andy Wolf and Robert La Roche appointments over the next 2 weeks.

It will be great to see you. Forza Italia!

Jeremy Thomas, Sales Director, The AgenC

Lotho Sunglasses have arrived at The AgenC

February 1, 2010 by admin · Leave a Comment 

Hi folks, Jeremy Thomas here…

Lotho Sunglasses have arrived so hope to see you soon with them. I believe you will be blown away by the incredibly high quality of LOTHO.

These are French designed, Japanese manufactured sunglasses at their very, very best!!!