Jee Vice + Sex and The City
April 13, 2010 by admin · Leave a Comment
Sex and the City 2/PR
As we approach the release of the Sex and the City 2 film on May 28th, we are focusing our efforts in maximizing our exposure in order to help you open more doors as well as increase sell through in existing doors. We know that the Red Hot Purple, Heated Orange and Brown Sexy will be in the film and therefore have ordered significant quantities which will be delivered in the coming weeks.
Specific initiatives include the following:
1. We will be participating with Mercedes Benz in a worldwide ad campaign involving Sex and the City 2 film release at the end of May. (please see image below)
2. We will be working with the producers of the film, Warner Brothers to promote Jee Vice and the film in the 60 top cities in North America. This will be via radio, print, and internet and will involve giveaways and private screenings.
3. For Canada, we are in initial discussions with Warner Brothers for a targeted ad campaign.
4. We are also working closely with major national magazines (People, US Weekly, In TOUCH, etc) to highlight Jee Vice in articles addressing what the stars are wearing in the film.
5. We will be in the July issue of In Style, which will feature the Caramel SPICY.
Sex and The City and MYKITA
November 6, 2009 by admin · Leave a Comment
According to Access, Hollywood, Sarah Jessica Parker was spotted
shooting another scene for “Sex and The City 2″ the other day,in the
photo (above). They report that it was shot in the streets of
Manhattan. She’s looking gorgeous as usual in her very unique newspaper
dress. I like it too,it’s kind of neat.
Sarah Jessica Parker plays writer, Carrie Bradshaw in the movie.
They’re currently shooting a follow up sequel to the original “Sex and
The City” movie,which was released last year. Her co-stars Cynthia
Nixon and Kim Cattrall are also currently filming the new movie.
“Sex and The City 2″ is scheduled to hit theaters on May 28,2010.
SJP in Mykita in Sex and The City
October 30, 2009 by admin · Leave a Comment
MYKITA and BERNHARD WILHELM SHADES ADORN SJP

The Sex and the City Movie Part 2 has already got the fashionista shutterbugs clicking (and clucking) away…while scores breathlessly follow the attire of the stars starring in this ode to fashion (oh yeah, there’s probably a plot too).
From the German sunglass and frame company Mykita comes these fab shades, “FRANZ!!!!!!”.


