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Oko by Oko, Moko Besicles and Kidoko at Silmo

August 31, 2011 By admin Leave a Comment

OKO by OKO Paris & VERBATIM France :
« Key » partners for a high-tech optical.

KEY® – recently born from design offices of the brand OKO by OKO Paris –
is the new optical and numerical innovation of the OKO EYEWEAR PARIS group.
Design signed by David BEDDOK.

OKO by OKO Paris and VERBATIM, ranked in Top 3 of the stocking supports manufacturers in Europe and worldwide leader in optical stocking supports, became associated with a partnership for the new optical frames collection « KEY® » designed and conceived to welcome USB keys.

Createur design, innovator look, comfort, modularity and numerical stocking function for this limited edition which counts metal and acetate models.

The partnership
Both well known and recognized in their respective industries, these two brands are going to bring to this new collection, the support, the credibility, the fame, the quality, the technological innovation and the createur design « non-conformist » peculiar to the OKO EYEWEAR PARIS house.

The OKO by OKO Paris frames are in perpetual evolution asserting the will of the brand to always be visionary in terms of technology and design.
The ambition of the OKO EYEWEAR company is to propose products always more innovative, functional and durable for people in phase with their time. The numerical time…

Carried by an innovative business strategy, VERBATIM has received multiple international awards for the design and the performance of its products such as the iF Product Design of the International Forum Design (iF) of Germany, the Janus of the industry, label awarded by the French Institute of design … This is the reason why Philippe ZEITOUN and David BEDDOK, founders of OKO EYEWEAR PARIS have wished to join VERBATIM with which they share common values.

The proof with this new optical innovation KEY® that was presented by VERBATIM France « en avant-première » at the MEDPI (European Market for the Distribution of Interactive Products) which took place in Monaco from May 17th to 20th 2011.

On the optical industry’s side, the launch will take place during the next SILMO (International Trade show for Eyewear and Optical Frame) which will take place in Paris from September 29th to October 2nd 2011.

The KEY® frame
The refined design of the face is enhanced by a side piece high in graphics. True work of design and innovation, the large and ultra-flat side piece offers an openwork compartment to welcome a USB key or an acetate plate easily interchangeable. This side piece looking truly high-tech and very esthetic also offers a true functionality as it is used for support for the USB key.
And this is the balance between the empty and the matter that confers a look totally createur and innovator. A true optical and numerical innovation.
And to have one’s USB key right by your hand or rather right by your eyes, isn’t it a luxury totally affordable ?

Distinctive sign of the KEY® collection : all the models get openwork side pieces with a specific compartment for a VERBATIM USB key or an acetate piece. Thanks to this interchangeable system, the side pieces can welcome either a VERBATIM USB key perfectly imitating the height and the aspect of an acetate plate, or either a true acetate plate.

Elaborated by David BEDDOK, this innovative process thus allows to insert ultra-flat USB keys with different stocking capacities, according to one’s need ! And you just need to slide the USB key or the acetate plate to change the look of the frame !

The project’s genesis
Today, there are more and more innovations linked and developed to upgrade the daily life. To the same level, the eyewear industry is constantly in search of new innovations to bring this accessory to a more useful level. Until now, the progresses made around the frame were mostly and essentially concentrated on the lenses technology, neglecting side pieces and faces.

Knowing that the side piece could bring much more than a simple fit on a face, it remains an under-worked element and yet potentially powerful in terms of frame innovation. David BEDDOK, in-house designer at OKO by OKO Paris has been concentrating his efforts to develop a USB key support-side piece concept in order to propose a real added value product. For all. For men and women who work. For students. For computer science and numerical followers and passionate addicts. For innovation fans. For all those who live with their time.

What is the secret of the KEY® ?
« Innovation. Pure innovation. The KEY® is a new optical and numerical generation of products. Esthetic, innovative, practical and totally avant-gardist. We have added several ingredients for this new collection. A new side-piece openwork design, new esthetism codes mixed with pragmatism. Interchangeability and modularity. A vision ahead of time. A createur design. An avant-gardist look and a 2-in-1 use.», comments David BEDDOK, in-house designer at OKO by OKO Paris.

A collective project
« The KEY®, above all, is a men story. A men adventure. A collaboration between OKO by OKO Paris and VERBATIM France, undisputed leader of the USB key. », comments Philippe ZEITOUN, General Manager of OKO EYEWEAR PARIS.

« We were immediately seduced and interested by this project through its innovator and differentiator aspects. To associate the eyewear domaine to the world of numerical appeared like legitimate and coherent. We are truly pleased to have participated to this adventure with the OKO EYEWEAR PARIS which overflows with ideas. » declared Estelle NARCY, Marketing Manager Verbatim France, Middle-East and Africa.

OKO by OKO Paris, a brand to really keep an eye on !

Filed Under: Oko by Oko Tagged With: , ,

Jeremy Thomas for Oko by Oko PARIS

August 13, 2010 By admin Leave a Comment

Vintage reworked
Italian designs from the 1950s have been given a makeover by French firm Oko Eyewear Paris,
joining the company’s more modern Moko Besicles line
The French frame firm
Oko Eyewear Paris has
introduced a new premium
line of acetate frames
inspired by vintage Italian
designs of the
1950s. Prototype designs
for the New-York
collection, part of
its OkobyOko-Paris
brand, were introduced
at Vision Expo East in
New York earlier this
year and the new designs
will be on show at the
Silmo exhibition (September
23-26).
Designer and optician David
Beddock, one of the founders of Oko,
collaborated with an optician and
family friend from Rome, having been
inspired by her stock of vintage frames.
These original designs have been
reworked and the resulting collection
is 100 per cent made in Italy, with 20
models for men and women in bold
acetate colour combinations.
Beddock explains that he wanted to
recreate old glamour, taking inspiration
from New York city and the cinema of
the 1950s and 1960s. This can be seen
in the feminine cat’s eye and butterfly
shapes for women. Some of the frames
use original production methods, such as
the metal bridge with filigree detailing
in models NY01/NY02 and NY03.
Oko Eyewear was set up in the heart
of Paris in 1999 by a group of optician
friends and its frames are now stocked
by some 2,000 practices in France.
The company’s first collection, was
OkobyOko
which uses
the company’s
trademark logo of a tortoise. A
large range, this includes frames in
surgical steel and others in hand-made
Italian acetate, with a choice of
over 80 designs in vivid through to
sober colours. The collection is being
extended by some 20 new models in
acetate and metal for Silmo.
Material choice
Beddock explains the thinking behind
his eyewear: ‘I like the idea that our
spectacles are an indicator of trends; the
Oko models represent a kaleidoscope of
materials, the aim being to express the
joys of living. Even though I’m looking
for originality, I don’t wish to go as
far as obliterating the personality of
the wearer. Successful eyewear should
express the person’s character without
stealing the show.’
The New-York and OkobyOko
frames contrast with the
company’s chemically cut steel
‘Moko Besicles’
line of modern
looking styles
which are
made in Jura
region of France. These
light, flexible frames are screwless,
using a mechanical hinge system with
interlocking pins instead of a hinge
and come in a wide colour palette from
reds to gunmetal. The base-4 designs
feature interchangeable earsocks in
different shapes, colours and material
options of silicone, rubber and acetate.
Adaptable acetate inserts allow for the
use of thinner lenses than the grooved
Trivex or polycarbonate options and
enable consumers to personalise their
spectacles. Moko Besicles frames are
named after Greek mythology, from
Zeus through to Phoebe, with six new
designs for Silmo.
There is also a Kidoko collection of
children’s frames, with 17 illustrated
models aimed at children as young
as four through to 10-year-old
pre-teenagers. Oko describes Kidoko
frames as original and unusual, with
well-crafted details. New for Silmo are
four models in acetate, a first for the
collection, along with two in metal.
● Oko frames are distributed in the UK
by the AgenC. Contact Jeremy Thomas on: 07825828252.

Filed Under: Polaroid Tagged With: , , , ,

Kidoko from Oko by Oko

July 13, 2010 By admin Leave a Comment

Kidoko

Join us on Facebook!

If you love design and innovation in eyewear, trendiness and creativity, you surely love
Oko Eyewear. And if you love Oko Eyewear, you must join “les Créateurs de Lunettes”!

Follow this link and join Oko, Kidoko and Moko’s fans on Facebook!

Cosmopolitan

Filed Under: Polaroid Tagged With: , , , ,

Oko by Oko Eyewear

May 18, 2010 By admin Leave a Comment

oko by oko

Jeremy Thomas is now available to book for Oko by Oko Lunettes:
The story began after a crazy bet. At the beginning, these three friends, opticians, create OKO, which means eye in Slavonic language, as an eyewear distribution company for high quality Japanese collections. Then, as a challenge, they decide to design and market their own collection « OKO by OKO », entirely imagined, conceived and designed by « them », for a better reflect of current trends, while offering a good work and different colors.
Thus OKO by OKO was born in 1999.

Universe

OKO by OKO was conceived to be an innovating product without being too much, « just enough originality to not scare consumers », together with a stock located in Paris, which makes possible to satisfy customers by a fast delivery and products always available.
Moreover, a stable sales force for several years which helped to built customers loyalty to the brand. This image of original creations but «consumables » that characterizes the brand, accompanied by a corporate philosophy of genuine partnership is very popular in the market.
Style

Under the motto of OKO by OKO, elitism has no place in aesthetics, especially for eyewear, considered today as an independent accessory. Passionate by fashion and eyewear, they imagine frames that above all, resemble to them. Their shifted and colored universe creates sensation very quickly on a creator segment, that they want accessible to everybody. Typified frames or more discrete models, Oko by Oko aim and touches all publics, without exception. Young or less young people, it does not matter, which count is to share the same merry philosophy of life. A product labored and colored with taste that stands out from all the rest. Here, nor fashion, nor avant-garde, nor conservative, just INNOVATION accessible to everybody! Design signed by David BEDDOK.
Target

Consumers who recognizes themselves in the different and differentiating character of the product as well as the convivial and human dimension of the company.
Positioning

The human dimension of the company induces to a selective distribution which naturally preserves sales of the competition of geographically close opticians. Oko by Oko is distributed in France by their field sales force and all around by the best local distribution companies.

Filed Under: Oko by Oko, Polaroid Tagged With: , , , ,

Oko by Oko

March 17, 2010 By admin Leave a Comment

OKO by OKO Under the motto by Oko Oko, elitism has no place in aesthetics, let alone in the telescope, regarded today as an accessory in itself. Passionnés de mode et de lunettes, ils imaginent des lunettes qui avant tout leurs ressemblent. Passionate and fashion eyewear, glasses they imagine that all their like before.

Filed Under: Andy Wolf, Oko by Oko, Polaroid, The AgenC by Jeremy Thomas Tagged With: , , , ,