Jeremy Thomas for Oko by Oko PARIS
August 13, 2010 by admin · Leave a Comment
Vintage reworked
Italian designs from the 1950s have been given a makeover by French firm Oko Eyewear Paris,
joining the company’s more modern Moko Besicles line
The French frame firm
Oko Eyewear Paris has
introduced a new premium
line of acetate frames
inspired by vintage Italian
designs of the
1950s. Prototype designs
for the New-York
collection, part of
its OkobyOko-Paris
brand, were introduced
at Vision Expo East in
New York earlier this
year and the new designs
will be on show at the
Silmo exhibition (September
23-26).
Designer and optician David
Beddock, one of the founders of Oko,
collaborated with an optician and
family friend from Rome, having been
inspired by her stock of vintage frames.
These original designs have been
reworked and the resulting collection
is 100 per cent made in Italy, with 20
models for men and women in bold
acetate colour combinations.
Beddock explains that he wanted to
recreate old glamour, taking inspiration
from New York city and the cinema of
the 1950s and 1960s. This can be seen
in the feminine cat’s eye and butterfly
shapes for women. Some of the frames
use original production methods, such as
the metal bridge with filigree detailing
in models NY01/NY02 and NY03.
Oko Eyewear was set up in the heart
of Paris in 1999 by a group of optician
friends and its frames are now stocked
by some 2,000 practices in France.
The company’s first collection, was
OkobyOko
which uses
the company’s
trademark logo of a tortoise. A
large range, this includes frames in
surgical steel and others in hand-made
Italian acetate, with a choice of
over 80 designs in vivid through to
sober colours. The collection is being
extended by some 20 new models in
acetate and metal for Silmo.
Material choice
Beddock explains the thinking behind
his eyewear: ‘I like the idea that our
spectacles are an indicator of trends; the
Oko models represent a kaleidoscope of
materials, the aim being to express the
joys of living. Even though I’m looking
for originality, I don’t wish to go as
far as obliterating the personality of
the wearer. Successful eyewear should
express the person’s character without
stealing the show.’
The New-York and OkobyOko
frames contrast with the
company’s chemically cut steel
‘Moko Besicles’
line of modern
looking styles
which are
made in Jura
region of France. These
light, flexible frames are screwless,
using a mechanical hinge system with
interlocking pins instead of a hinge
and come in a wide colour palette from
reds to gunmetal. The base-4 designs
feature interchangeable earsocks in
different shapes, colours and material
options of silicone, rubber and acetate.
Adaptable acetate inserts allow for the
use of thinner lenses than the grooved
Trivex or polycarbonate options and
enable consumers to personalise their
spectacles. Moko Besicles frames are
named after Greek mythology, from
Zeus through to Phoebe, with six new
designs for Silmo.
There is also a Kidoko collection of
children’s frames, with 17 illustrated
models aimed at children as young
as four through to 10-year-old
pre-teenagers. Oko describes Kidoko
frames as original and unusual, with
well-crafted details. New for Silmo are
four models in acetate, a first for the
collection, along with two in metal.
● Oko frames are distributed in the UK
by the AgenC. Contact Jeremy Thomas on: 07825828252.
Kidoko from Oko by Oko
July 13, 2010 by admin · Leave a Comment
Kidoko
Join us on Facebook!
If you love design and innovation in eyewear, trendiness and creativity, you surely love
Oko Eyewear. And if you love Oko Eyewear, you must join “les Créateurs de Lunettes”!
Follow this link and join Oko, Kidoko and Moko’s fans on Facebook!
Cosmopolitan
Oko by Oko Eyewear
May 18, 2010 by admin · Leave a Comment
Jeremy Thomas is now available to book for Oko by Oko Lunettes:
The story began after a crazy bet. At the beginning, these three friends, opticians, create OKO, which means eye in Slavonic language, as an eyewear distribution company for high quality Japanese collections. Then, as a challenge, they decide to design and market their own collection « OKO by OKO », entirely imagined, conceived and designed by « them », for a better reflect of current trends, while offering a good work and different colors.
Thus OKO by OKO was born in 1999.
Universe
OKO by OKO was conceived to be an innovating product without being too much, « just enough originality to not scare consumers », together with a stock located in Paris, which makes possible to satisfy customers by a fast delivery and products always available.
Moreover, a stable sales force for several years which helped to built customers loyalty to the brand. This image of original creations but «consumables » that characterizes the brand, accompanied by a corporate philosophy of genuine partnership is very popular in the market.
Style
Under the motto of OKO by OKO, elitism has no place in aesthetics, especially for eyewear, considered today as an independent accessory. Passionate by fashion and eyewear, they imagine frames that above all, resemble to them. Their shifted and colored universe creates sensation very quickly on a creator segment, that they want accessible to everybody. Typified frames or more discrete models, Oko by Oko aim and touches all publics, without exception. Young or less young people, it does not matter, which count is to share the same merry philosophy of life. A product labored and colored with taste that stands out from all the rest. Here, nor fashion, nor avant-garde, nor conservative, just INNOVATION accessible to everybody! Design signed by David BEDDOK.
Target
Consumers who recognizes themselves in the different and differentiating character of the product as well as the convivial and human dimension of the company.
Positioning
The human dimension of the company induces to a selective distribution which naturally preserves sales of the competition of geographically close opticians. Oko by Oko is distributed in France by their field sales force and all around by the best local distribution companies.
Extreme Eyewear in South Africa
April 16, 2010 by admin · Leave a Comment
Yesterday, today and tomorrow
Justin Blecher
Owner, Extreme Eyewear
OUR style and fashion sense does not define who we are. It simply adds another layer to our complex sense of self and allows the onlooker an opportunity to experience us as interesting. It affords us the chance to “linger longer” in the mind of the observer. I understands this. Each unique eyewear store is an extension of my mind. Merchandise in-store is divided into three distinct categories: yesterday, today and tomorrow.
Today
Most of us live in the today section of fashion and style. We define what is normal and acceptable by what is most commonly observed on others. Does a diamanté-embellished cat’s eye or a horn-rimmed optical frame or a pair of sunglasses suit our face? How about an oversized plastic or round studious shape? What about small oval? Well, granted, some shapes suit our bone structure or facial features and some colours our skin or disposition, but the stark truth is that in the early 60s a diamanté cat’s eye would have been a perfect shape for us, as would a horn rim in the late 60s, oversized plastic in the 70s, round in the 80s, and oval and small in the 90s. Our sense of normal and appropriate is shifting in line with trends and so, too, our perception of beauty. The today section in-store incorporates the socially acceptable flavour of the times. It is safe and beautiful on almost all faces. cape_quarter.jpg
Tomorrow
The tomorrow section is for the brave few among us who are defining their sense of style by the vision of what tomorrow may bring! They define what is acceptable by what is possible. They flirt with their own sense of normal and stretch their own boundaries. They blur the lines of social acceptability and push the entire industry into the next era. They define our normality. Extreme Eyewear excels in this space. I have an intrinsic understanding of these clients and what inspires and excites them. We help them polish one more facet of their already intricate persona. waterfront.jpg
Yesterday
Yesterday – simple! This section is for those among us who have found other modes to explore our sense of self. All optical or sunglass stock which is passé or too “in vogue” will be in this section at greatly reduced prices to clear. Most mainstream optical and sunglass chain stores are turn-over driven and therefore follow bestseller lists rigidly. The point is that bestseller lists exist in the yesterday section as they are already deeply entrenched styles worn en masse and are on their way out! Extreme Eyewear focuses on the today and tomorrow sections. There are no bestseller lists for us as we are busy setting them for the rest of the marketplace to follow in their future, our past! morningside.jpg
Oko by Oko
March 17, 2010 by admin · Leave a Comment
OKO by OKO Under the motto by Oko Oko, elitism has no place in aesthetics, let alone in the telescope, regarded today as an accessory in itself. Passionnés de mode et de lunettes, ils imaginent des lunettes qui avant tout leurs ressemblent. Passionate and fashion eyewear, glasses they imagine that all their like before.