OKO by OKO Paris & VERBATIM France :
« Key » partners for a high-tech optical.

KEY® – recently born from design offices of the brand OKO by OKO Paris –
is the new optical and numerical innovation of the OKO EYEWEAR PARIS group.
Design signed by David BEDDOK.

OKO by OKO Paris and VERBATIM, ranked in Top 3 of the stocking supports manufacturers in Europe and worldwide leader in optical stocking supports, became associated with a partnership for the new optical frames collection « KEY® » designed and conceived to welcome USB keys.

Createur design, innovator look, comfort, modularity and numerical stocking function for this limited edition which counts metal and acetate models.

The partnership
Both well known and recognized in their respective industries, these two brands are going to bring to this new collection, the support, the credibility, the fame, the quality, the technological innovation and the createur design « non-conformist » peculiar to the OKO EYEWEAR PARIS house.

The OKO by OKO Paris frames are in perpetual evolution asserting the will of the brand to always be visionary in terms of technology and design.
The ambition of the OKO EYEWEAR company is to propose products always more innovative, functional and durable for people in phase with their time. The numerical time…

Carried by an innovative business strategy, VERBATIM has received multiple international awards for the design and the performance of its products such as the iF Product Design of the International Forum Design (iF) of Germany, the Janus of the industry, label awarded by the French Institute of design … This is the reason why Philippe ZEITOUN and David BEDDOK, founders of OKO EYEWEAR PARIS have wished to join VERBATIM with which they share common values.

The proof with this new optical innovation KEY® that was presented by VERBATIM France « en avant-première » at the MEDPI (European Market for the Distribution of Interactive Products) which took place in Monaco from May 17th to 20th 2011.

On the optical industry’s side, the launch will take place during the next SILMO (International Trade show for Eyewear and Optical Frame) which will take place in Paris from September 29th to October 2nd 2011.

The KEY® frame
The refined design of the face is enhanced by a side piece high in graphics. True work of design and innovation, the large and ultra-flat side piece offers an openwork compartment to welcome a USB key or an acetate plate easily interchangeable. This side piece looking truly high-tech and very esthetic also offers a true functionality as it is used for support for the USB key.
And this is the balance between the empty and the matter that confers a look totally createur and innovator. A true optical and numerical innovation.
And to have one’s USB key right by your hand or rather right by your eyes, isn’t it a luxury totally affordable ?

Distinctive sign of the KEY® collection : all the models get openwork side pieces with a specific compartment for a VERBATIM USB key or an acetate piece. Thanks to this interchangeable system, the side pieces can welcome either a VERBATIM USB key perfectly imitating the height and the aspect of an acetate plate, or either a true acetate plate.

Elaborated by David BEDDOK, this innovative process thus allows to insert ultra-flat USB keys with different stocking capacities, according to one’s need ! And you just need to slide the USB key or the acetate plate to change the look of the frame !

The project’s genesis
Today, there are more and more innovations linked and developed to upgrade the daily life. To the same level, the eyewear industry is constantly in search of new innovations to bring this accessory to a more useful level. Until now, the progresses made around the frame were mostly and essentially concentrated on the lenses technology, neglecting side pieces and faces.

Knowing that the side piece could bring much more than a simple fit on a face, it remains an under-worked element and yet potentially powerful in terms of frame innovation. David BEDDOK, in-house designer at OKO by OKO Paris has been concentrating his efforts to develop a USB key support-side piece concept in order to propose a real added value product. For all. For men and women who work. For students. For computer science and numerical followers and passionate addicts. For innovation fans. For all those who live with their time.

What is the secret of the KEY® ?
« Innovation. Pure innovation. The KEY® is a new optical and numerical generation of products. Esthetic, innovative, practical and totally avant-gardist. We have added several ingredients for this new collection. A new side-piece openwork design, new esthetism codes mixed with pragmatism. Interchangeability and modularity. A vision ahead of time. A createur design. An avant-gardist look and a 2-in-1 use.», comments David BEDDOK, in-house designer at OKO by OKO Paris.

A collective project
« The KEY®, above all, is a men story. A men adventure. A collaboration between OKO by OKO Paris and VERBATIM France, undisputed leader of the USB key. », comments Philippe ZEITOUN, General Manager of OKO EYEWEAR PARIS.

« We were immediately seduced and interested by this project through its innovator and differentiator aspects. To associate the eyewear domaine to the world of numerical appeared like legitimate and coherent. We are truly pleased to have participated to this adventure with the OKO EYEWEAR PARIS which overflows with ideas. » declared Estelle NARCY, Marketing Manager Verbatim France, Middle-East and Africa.

OKO by OKO Paris, a brand to really keep an eye on !