Jeremy Thomas for Oko by Oko PARIS
August 13, 2010 by admin · Leave a Comment
Vintage reworked
Italian designs from the 1950s have been given a makeover by French firm Oko Eyewear Paris,
joining the company’s more modern Moko Besicles line
The French frame firm
Oko Eyewear Paris has
introduced a new premium
line of acetate frames
inspired by vintage Italian
designs of the
1950s. Prototype designs
for the New-York
collection, part of
its OkobyOko-Paris
brand, were introduced
at Vision Expo East in
New York earlier this
year and the new designs
will be on show at the
Silmo exhibition (September
23-26).
Designer and optician David
Beddock, one of the founders of Oko,
collaborated with an optician and
family friend from Rome, having been
inspired by her stock of vintage frames.
These original designs have been
reworked and the resulting collection
is 100 per cent made in Italy, with 20
models for men and women in bold
acetate colour combinations.
Beddock explains that he wanted to
recreate old glamour, taking inspiration
from New York city and the cinema of
the 1950s and 1960s. This can be seen
in the feminine cat’s eye and butterfly
shapes for women. Some of the frames
use original production methods, such as
the metal bridge with filigree detailing
in models NY01/NY02 and NY03.
Oko Eyewear was set up in the heart
of Paris in 1999 by a group of optician
friends and its frames are now stocked
by some 2,000 practices in France.
The company’s first collection, was
OkobyOko
which uses
the company’s
trademark logo of a tortoise. A
large range, this includes frames in
surgical steel and others in hand-made
Italian acetate, with a choice of
over 80 designs in vivid through to
sober colours. The collection is being
extended by some 20 new models in
acetate and metal for Silmo.
Material choice
Beddock explains the thinking behind
his eyewear: ‘I like the idea that our
spectacles are an indicator of trends; the
Oko models represent a kaleidoscope of
materials, the aim being to express the
joys of living. Even though I’m looking
for originality, I don’t wish to go as
far as obliterating the personality of
the wearer. Successful eyewear should
express the person’s character without
stealing the show.’
The New-York and OkobyOko
frames contrast with the
company’s chemically cut steel
‘Moko Besicles’
line of modern
looking styles
which are
made in Jura
region of France. These
light, flexible frames are screwless,
using a mechanical hinge system with
interlocking pins instead of a hinge
and come in a wide colour palette from
reds to gunmetal. The base-4 designs
feature interchangeable earsocks in
different shapes, colours and material
options of silicone, rubber and acetate.
Adaptable acetate inserts allow for the
use of thinner lenses than the grooved
Trivex or polycarbonate options and
enable consumers to personalise their
spectacles. Moko Besicles frames are
named after Greek mythology, from
Zeus through to Phoebe, with six new
designs for Silmo.
There is also a Kidoko collection of
children’s frames, with 17 illustrated
models aimed at children as young
as four through to 10-year-old
pre-teenagers. Oko describes Kidoko
frames as original and unusual, with
well-crafted details. New for Silmo are
four models in acetate, a first for the
collection, along with two in metal.
● Oko frames are distributed in the UK
by the AgenC. Contact Jeremy Thomas on: 07825828252.
MONOQOOL
August 3, 2010 by admin · Leave a Comment
In 2008, MONOQOOL was established north of Copenhagen by two Danes, whose vision was to bring new technology, design, and fashion to the modern eyewear industry. Their mission is to use the best from both worlds: to combine Danish design and an innovative mindset with Japanese craftsmanship and technology. Both owners have a life time experience doing business in both countries and one of them is still living in Japan with the responsibility for manufacturing. The idea behind MONOQOOL was to create something new. The result was two new concepts: the Helix series with its patented signature hinge and the Twins series with a three dimensional effect provided by its inventive double temples.
Kidoko from Oko by Oko
July 13, 2010 by admin · Leave a Comment
Kidoko
Join us on Facebook!
If you love design and innovation in eyewear, trendiness and creativity, you surely love
Oko Eyewear. And if you love Oko Eyewear, you must join “les Créateurs de Lunettes”!
Follow this link and join Oko, Kidoko and Moko’s fans on Facebook!
Cosmopolitan
Oko by Oko Eyewear
May 18, 2010 by admin · Leave a Comment
Jeremy Thomas is now available to book for Oko by Oko Lunettes:
The story began after a crazy bet. At the beginning, these three friends, opticians, create OKO, which means eye in Slavonic language, as an eyewear distribution company for high quality Japanese collections. Then, as a challenge, they decide to design and market their own collection « OKO by OKO », entirely imagined, conceived and designed by « them », for a better reflect of current trends, while offering a good work and different colors.
Thus OKO by OKO was born in 1999.
Universe
OKO by OKO was conceived to be an innovating product without being too much, « just enough originality to not scare consumers », together with a stock located in Paris, which makes possible to satisfy customers by a fast delivery and products always available.
Moreover, a stable sales force for several years which helped to built customers loyalty to the brand. This image of original creations but «consumables » that characterizes the brand, accompanied by a corporate philosophy of genuine partnership is very popular in the market.
Style
Under the motto of OKO by OKO, elitism has no place in aesthetics, especially for eyewear, considered today as an independent accessory. Passionate by fashion and eyewear, they imagine frames that above all, resemble to them. Their shifted and colored universe creates sensation very quickly on a creator segment, that they want accessible to everybody. Typified frames or more discrete models, Oko by Oko aim and touches all publics, without exception. Young or less young people, it does not matter, which count is to share the same merry philosophy of life. A product labored and colored with taste that stands out from all the rest. Here, nor fashion, nor avant-garde, nor conservative, just INNOVATION accessible to everybody! Design signed by David BEDDOK.
Target
Consumers who recognizes themselves in the different and differentiating character of the product as well as the convivial and human dimension of the company.
Positioning
The human dimension of the company induces to a selective distribution which naturally preserves sales of the competition of geographically close opticians. Oko by Oko is distributed in France by their field sales force and all around by the best local distribution companies.
Monoqool: Helix + Twins
April 14, 2010 by admin · Leave a Comment
Monoqool is the most talked about hinge to hit the UK, with an exciting and fresh concept more than worthy of its latest Red Dot Design Award !
Monoqool wins Red Dot Design Award