Next stop @ The AgenC is Optafair 2011

Leading independent opticians from around the country are urging colleagues to come to Optrafair (Birmingham 9-11 April) to ensure that they remain well informed on what is happening, not just within the UK optical scene, but to seek out new suppliers exhibiting from abroad and none of them better than Oko by Oko PARIS an amazing product range in titanium and acetate and the best quality for money product internationally.

Oko by Oko Paris, now lovingly known as “The Turtle” was created 8 years ago by 3 opticians in the very heart of Paris, The Marais, who were tired and bored of where the eyewear market was going, so undertook to create something special, Oko by Oko, Kidoko and Moko Besicles.

They’re passionate about bridging fashion and eyewear, and want it to be usable and functional, with their take on Parisian style.

The acetate and metal collections are a big hit in France and are now also breaking through to other countries in Europe and beyond into The USA, Canada, Argentina, Brazil, Hong Kong and Japan.

Oko have recently introduced the lightweight and feminine model DYS5-02 to its new premium line. The company described the design as a mixture of soft, vivid colours, with the brand’s trademark turtle image digitally printed on the acetate temples in an understated way, depicting motion. The Paris-designed model is made in Italy and features a bronze front with acetate temples.

From Oko Eyewear Paris

BEN15-C03 by Oko Eyewear Paris

Exhibitor Details

Company: OKO Eyewear Paris Stand no: FQ28

 Contact: Ana Sedes

Phone: +33 145 15 257 27

Email: ana.oko@free.fr

Website: www.oko-eyewear.com

Address: 94-96 Rue Victor Hugo 94200 Ivry Sur Seine Country: FRANCE

Desciption: French Eyewear designers since 1999.

OKObyOKO-Paris Kidoko & Moko
Trendy-Fashion-Design-Style-Technology-Innovation
Blog: www.lescreateursdelunettes.fr Categories Children’s Eyewear
Fashion Frames

Contact Jeremy Thomas @ The AgenC on jeremy@theagenc.co.uk

New website update to The AgenC

The AgenC: United Kingdom, Ireland & South Africa

The AgenC: United Kingdom, Ireland & South Africa

That is right.. In 2011 we will have a brand new and updated AgenC website..

With a lot of new extras.. All with the direction of constantly trying to improve and give better service..

The AgenC  Team..

Jeremy Thomas for Oko by Oko PARIS

Vintage reworked
Italian designs from the 1950s have been given a makeover by French firm Oko Eyewear Paris,
joining the company’s more modern Moko Besicles line
The French frame firm
Oko Eyewear Paris has
introduced a new premium
line of acetate frames
inspired by vintage Italian
designs of the
1950s. Prototype designs
for the New-York
collection, part of
its OkobyOko-Paris
brand, were introduced
at Vision Expo East in
New York earlier this
year and the new designs
will be on show at the
Silmo exhibition (September
23-26).
Designer and optician David
Beddock, one of the founders of Oko,
collaborated with an optician and
family friend from Rome, having been
inspired by her stock of vintage frames.
These original designs have been
reworked and the resulting collection
is 100 per cent made in Italy, with 20
models for men and women in bold
acetate colour combinations.
Beddock explains that he wanted to
recreate old glamour, taking inspiration
from New York city and the cinema of
the 1950s and 1960s. This can be seen
in the feminine cat’s eye and butterfly
shapes for women. Some of the frames
use original production methods, such as
the metal bridge with filigree detailing
in models NY01/NY02 and NY03.
Oko Eyewear was set up in the heart
of Paris in 1999 by a group of optician
friends and its frames are now stocked
by some 2,000 practices in France.
The company’s first collection, was
OkobyOko
which uses
the company’s
trademark logo of a tortoise. A
large range, this includes frames in
surgical steel and others in hand-made
Italian acetate, with a choice of
over 80 designs in vivid through to
sober colours. The collection is being
extended by some 20 new models in
acetate and metal for Silmo.
Material choice
Beddock explains the thinking behind
his eyewear: ‘I like the idea that our
spectacles are an indicator of trends; the
Oko models represent a kaleidoscope of
materials, the aim being to express the
joys of living. Even though I’m looking
for originality, I don’t wish to go as
far as obliterating the personality of
the wearer. Successful eyewear should
express the person’s character without
stealing the show.’
The New-York and OkobyOko
frames contrast with the
company’s chemically cut steel
‘Moko Besicles’
line of modern
looking styles
which are
made in Jura
region of France. These
light, flexible frames are screwless,
using a mechanical hinge system with
interlocking pins instead of a hinge
and come in a wide colour palette from
reds to gunmetal. The base-4 designs
feature interchangeable earsocks in
different shapes, colours and material
options of silicone, rubber and acetate.
Adaptable acetate inserts allow for the
use of thinner lenses than the grooved
Trivex or polycarbonate options and
enable consumers to personalise their
spectacles. Moko Besicles frames are
named after Greek mythology, from
Zeus through to Phoebe, with six new
designs for Silmo.
There is also a Kidoko collection of
children’s frames, with 17 illustrated
models aimed at children as young
as four through to 10-year-old
pre-teenagers. Oko describes Kidoko
frames as original and unusual, with
well-crafted details. New for Silmo are
four models in acetate, a first for the
collection, along with two in metal.
● Oko frames are distributed in the UK
by the AgenC. Contact Jeremy Thomas on: 07825828252.

MONOQOOL


In 2008, MONOQOOL was established north of Copenhagen by two Danes, whose vision was to bring new technology, design, and fashion to the modern eyewear industry. Their mission is to use the best from both worlds: to combine Danish design and an innovative mindset with Japanese craftsmanship and technology. Both owners have a life time experience doing business in both countries and one of them is still living in Japan with the responsibility for manufacturing. The idea behind MONOQOOL was to create something new. The result was two new concepts: the Helix series with its patented signature hinge and the Twins series with a three dimensional effect provided by its inventive double temples.

Kidoko from Oko by Oko

Kidoko

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