Mykita Celebrities
August 14, 2009 by admin · Leave a Comment
Celebrities in Mykita
Rhys Ifans in Mykita Sunglasses
Rhys Ifans in Mykita Sunglasses
Alex Kopranos of Franz Ferdinand in Mykita Sunglasses
Jonathan van Blerk on holiday in Mykita
Eddie Jordan in Mykita
New Mykita design
Eddie and Marie Jordan in Mykita
New Mykita Designs
The AgenC was started in 1993 in the sleepy, but beautiful hollow of Cape Town in South Africa by Jonathan van Blerk. In 2001 after 8 years in the South African market we broadened our horizons to Sub Saharan Africa and then in 2003 set up our main base in the hub of London in The United Kingdom and have over the last 6 years established ourselves as the premier agents to the top stores in The United Kingdom and Ireland too.
It is a very simple idea and company in that it does not work on the pretence of anything other than being “agents” to manufacturers creating glasses and sunglasses of a very high quality where they are not ethically challenged…the core criteria being that they manufacture and control all their own product, and more than anything their image and quality standards must be of the highest in the industry. These can’t simply be products, but have to be great products, created by great people, who run great companies in the best possible way.
Passion is the key to the success of The AgenC.
The current team has now increased in that Dharmen Soneji heads all the customer services and runs the office from Esher in Surrey. Dharmen has also been integral in launching The AgenC’s latest brand, Cheap Monday, from Bergen in Norway, a new exciting addition to The AgenC.
Oliver Hariani is the person to contact in relation to Paul Frank, from The OC in The USA as well as Andy Wolf from Hartberg in Austria and IDC from Marseilles in France.
Mykita from Berlin in Germany has now become one of the world’s most sort after Optical Brands and has become established as Mykita United Kingdom, Mykita Ireland and Mykita South Africa, which Jonathan van Blerk proudly looks after and has established it with the Very Best Opticians, Optical Boutiques, Fashion Stores and Boutiques to be found in The United Kingdom, Ireland and South Africa.
www.cheapmonday.com/clairvoyant
weird tales for everyday life
It started with a small vintage shop only kept open
on weekends. What started out as a couple of friends on
a playdate turned into a Big Bang: A success none of us
ever saw coming. Suddenly 800 pairs of jeans had
conquered the world and indie was the new black.
From the lost highway came a smiling skull and from the
obscure basements below rose the smell of silk screened
t-shirts. Mr Exclusive and Lady Avant Garde dancing the
fandango with everyday man.
It’s all about the dialectics. We always hoped to be the
snail balancing on the razors edge, the one-armed man at
One Eyed Jacks’ – A world within worlds.
We wanted to show the world that the dead can dance. And
that they do it with a smile.
We were trying to infiltrate the mainstream, seduce the
mainstream into embracing originality. But you already
know this.
It’s a world gone mad. It’s a riot. It’s weird tales for
everyday life: It’s Cheap Monday.
2000 The Weekend store opens in a suburb of Stockholm, mixing vintage t-shirts with exclusive
jeans. It is only open on weekends.
2002 The Weekday store opens in the city, widening the concept and is open seven days a week.
2004 The birth of Cheap Monday, with focus on tight, unwashed jeans and printed T-shirts.
2006 Cheap Monday goes abroad with a full scale collection.
2007 Cheap Monday is sold in 2000 Stores in 40 countries.
2008 Cheap Monday joins H&M.
2009 Introducing Cheap Monday Clairvoyant eyewear.
cheap monday clairvoyant
Clairvoyant is a free ride on an exclusive rollercoaster
that takes you through the looking-glass and into the
next dimension.
Open your third eye and experience new colors and worlds
beyond. Deepen your perception. Everyone’s a psychic.
Look into the future with fresh eyes!
It all makes sense when looking good. And everyone looks
good. Clairvoyant.
Clairvoyant French: Clear-seeing.(from clair [clear]+ voyant, present participle of voir [to see].)
Clairvoyant Perceiving things beyond the natural range of the senses.
Clairvoyant Precognitive, second-sighted (foreseeing the future).
Clairvoyant Somebody with acute intuitive insight or perceptiveness.
Clairvoyant French: Clear-seeing.(from clair [clear]+ voyant, present participle of voir [to see].)
Clairvoyant Perceiving things beyond the natural range of the senses.
Clairvoyant Precognitive, second-sighted (foreseeing the future)
Clairvoyant somebody with acute intuitive insight or perceptiveness.
Through the looking glass C.529:mustard
histoire de l’oeil C.527:dk red
blindness C.520:matt black
the colour out of space C.500:black
a pair of
blue eyes
Size: 52j12,5-130
“The only lights
apparent on earth were
some spots of dull red,
glowing here and there
upon the distant hills,
which, as the driver of
the vehicle gratuitously
remarked to the hirer,
were smoldering fires…”
From:A Pair of Blue Eyes
by Thomas Hardy,1873
C.022:dk gun
C.003:Silver
C.039:gold
C.500:black
Blindness
Size: 52j20-140
“Seen merely at a
glance, the man’s eyes
seem healthy, the iris
looks bright, luminous,
the sclera white, as
compact as porcelain.”
From:Blindness
Jose Samarago,1997
C.525:light turtle
C.520:matt black
C.524:dk green
C.530:turtle
brightness
falls
Size: 50j14,5-140
“That’s the great legacy
of modernism – the fear
of being a rube.”
From:Brightness Falls
Jay McInerney,1997
C.500:black
C.525:lt turtle
C.528:dk red
C.520:Matt black
Eye mind
Size: 53j17-138
“Stacy decided he didn’t
look evil enough, because
his goatee grew in red
and his hair was black,
black, black… so we dyed
it black… so he would
look evil (hahhahah).”
From:Eye Mind
Paul Drummond,2007
C.500:black
C.525:lt turtle
C.530:turtle
For your
eyes only
Size: 56j15-140
“Around the scene of the
killing, the forest,
which had held its breath
while it was done, slowly
began to breathe again.”
From:For Your Eyes Only
by Ian Fleming,1960
C.500:black
C.525:lt turtle
C.523:grey
C.520:Matt Black
C.002:Matt black
heart of
darkness
Size: 58j13,5-135
“And at last, in its
curved and imperceptible
fall, the sun sank
low, and from glowing
white changed to a dull
red without rays and
without heat, as if
about to go out suddenly,
stricken to death
by the touch of that
gloom brooding over a
crowd of men.”
From:Heart of Darkness
Joseph Conrad,1890
C.028:ant dk gun
C.031:ant gold
histoire de
l’oeil
Size: 54j16-140
“Now in the corner of
a hallway there was a
saucer of milk for the
cat. ’milk is for the
pussy, isn’t it?’ said
Simone.’Do you dare me
to sit in the saucer?’”
From:Histoire de L’oeil
Georges Bataille,1928
C.500:black
C.525:lt turtle
C.524:dk green
C.527:dk red
outer dark
Size: 57j15-140
“It howled execration
upon the dim camarine
world of its nativity
wail on wail while he
lay there gibbering with
palsied jawhasps, his
hands putting back the
night like some witless
paraclete beleaguered
with all limbo’s
clamor.”
From:Outer Dark
Cormac McCarthy,1968
C.519:brown
C.500:black
C.526:matt turtle
C.531:turtle
the eye of
the beholder
Size: 52j14,5-140
“Who is deformed, who
is not – that to some
extent has always been a
matter of opinion.”
From:The eye of the beholder
Robert Garland,1995
C.500:black
C.520:matt black
C.527:dk red
the colour
out of space
Size: 58j15-140
“Strange colours danced
before his eyes; and had
not a present horror
numbed him he would have
thought of the globule
in the meteor that the
geologist’s hammer had
shattered and of the
morbid vegetation that
had sprouted in the
spring.”
From:The Colour Out of Space
H.P.Lovecraft,1927
C.521:brown
C.500:black
C.522:grad. blk
the darkness
that comes
before
Size: 56j16-140
“If it is only after
that we understand what
has come before, then we
understand nothing.”
From:The Darkness That
Comes Before
R.Scott Bakker,2003
C.028:ant gun
C.002:black
C.057:Gun black
the eyes
have it
Size: 53j14-135
“Well, forget your
missing marbles, forget
twins, this calls for
a celebration. I heard
about you pregnant
women and your cravings.
Let’s go get some ice
cream and pickles.”
From:The Eyes Have It
by Madelyn Lorber,2007
C.022:gun
C.003:silver
C.018:burgundy
C.057:Gun black
The hills
have eyes
Size: 57j14-135
“They went on with their
tests, some of the town
folk got sick from the
radiation but they never
quite understood why.”
From:The Hills Have Eyes
Jimmy Palmiotti,2007
C.002:black
C.022:gun
C.057:Gun black
Through the
looking Glass
Size: 51j20-140
“The way Dinah washed
her children’s faces was
this: first she held the
poor thing down by its
ear with one paw, and
then with the other paw
she rubbed its face all
over, the wrong way…”
From:Through The
Looking Glass
Lewis Carroll,1871
C.500:black
C.525:LT Turtle
C.529:mustard
C.528:dk red
C.500:black
Ways Of seeing
Size: 58j12-140
“It is seeing which
establishes our place in
the surrounding world;
we explain that world
with words, but words can
never undo the fact that
we are surrounded by it.”
From:Ways of Seeing
John Berger,1972
C.531:turtle
C.520:matt black
C.529:mustard
C.520:matt black
C.530:turtle
Visions of cody
Size: 51j18,5-140
“And over at 3rd avenue
and 9th street is a beat
employment agency, it’s
over a music store which
(Western Music Co.) has a
dirty piss splashed and
littered sooty sidewalk
in front, and iron cellar
sidewalk doors also
filthy and sag when you
walk over.”
From:Visions of Cody
Jack Kerouac,1972
C.527:dk red
www.cheapmonday.com/clairvoyant
What’s happening at The AgenC
March 20, 2009 by admin · Leave a Comment
MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).
Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.
These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.
The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.
Mykita glasses are made with the best-quality stainless steel ensuring an ultra-light feel. Each part of the frame is folded into a lightweight but full-bodied format. A state of the art vacuum-heat coating guarantees non-oxidizing and highly wear-resistant finishes. MYKITA frames are all about: timeless designs, lightweight, flexibility, and comfort.
MYKITA’s Colour FLASH
Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.
For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.
Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.
Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item. Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.
The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.
To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.
Jason Statham in Mykita Sunglasses (Mykita Rolf in Goldline with Graduated Lenses)