Agatha Ruiz de la Prada @ The AgenC

Ágatha Ruiz de la Prada

NEW SUNGLASSES COLLECTION FOR 2011
Ágatha Ruiz de la Prada continues to stand out for her colourist creations and her
habitual optimistic attitude, a true revolution against the establishment with her
characteristic brushstroke of humour.
Agatha’s new collection of sunglasses for 2011 is dominated by large rounded lenses,
for both metal and plastic models. A sixties style designed for daring and uninhibited
women.
The collection is characterised by frames in colours with much energy and freshness,
with decoration on the fronts and sides true to the designer’s iconic personality. Some
models have organic textures or some more considered details. Agatha continues
using colour down to the last detail for her sunglasses, thus reflecting her primitive
universe in a cheerful play of colours and shapes.
Optim designs, manufactures and distributes this collection in the Ágatha Ruiz de la
Prada shops and in the best opticians in Spain and at international level, bringing the
designer closer to her more varied public around the world.

How to read an eyewear prescription

Prescription:

What is an eyewear prescription?

It’s an order written by an optometrist or ophthalmologist that specifies the value of all parameters deemed necessary to construct and/or dispense corrective lenses appropriate for a patient.

The prescription would typically include the power to which each lens should be made in order to correct blurred vision due to refractive errors including myopia (near sightedness), hyperopia (far sightedness), astigmatism (abnormal curvature of the cornea) and presbyopia (loss of ability to focus for near vision).

A dispensing optician will take a prescription written by an optometrist or ophthalmologist and/or assemble the frames and lenses to then be dispensed and sold to the patient.

By law, Opticians are obliged to provide you with a prescription, once you’ve had a thorough eye test with their Optometrist.
They must give you a copy of your prescription without requiring you to make a purchase.

How do you read an eyeglass prescription?

A prescription contains the powers for the lenses of each eye (including a reading addition if necessary), information on the separation of the lenses and could include special requirements such as types of tinting, coatings and so on.

The lens correction for nearsightedness is indicated by a minus sign (-), while a plus sign (+) indicates farsightedness. Cylindrical lenses for astigmatism are designated by cyls., cx, or (x).

Let’s analyze the following prescription:
O.D. -3.00 D c/w -2.00 D cx 180
Add: +1.50
PD: 62

The “O.D.” indicates the prescription for the right eye. O.D. stands for the Latin phrase “oculus dexter” and indicates the right eye.

The “O.S.” stands for the Latin phrase “oculus sinister” and indicates the left eye.

The “-3.00 D” means that the patient has -3.00 diopters of nearsightedness.
The “c/w” means “combined with.”

The “-2.00 D cx 180″ means that the patient also has -2.00 diopters of astigmatism at axis 180 degrees.

The “Add: +1.50″ indicates the power of a bifocal addition.

The “PD: 62″ is a measurement of the distance between the pupils, a necessary measurement for ensuring a proper fit for the glasses.

Mido 2010

MIDO

Venue: Fiera Milano
Country: Milan, Italy
Start Date: 05-MAR-10 End Date: 07-MAR-10
Industry: Apparel & Clothing
MIDO

MIDO is the leading international fair in the eyewear sector, a unique event where a preview of new products being planned & produced is presented to operators. It is an event with a wealth of initiatives, personalities, information, services but first & foremost, it is a meeting place for business, for making contacts & for discovering the latest market trends. This year MIDO will be celebrating its 40th anniversary and the organizers have a stunning innovation in store: this time, MIDO is placing its stakes on goodness and is launching a campaign I AM WITH MIDO with the theme of solidarity where the special stars are Mido exhibitors themselves.

Organizer:
Piazzale Giulio, Milano, Italy.
Tel:+(39)-(2)-49971
Fax:+(39)-(2)-49977963