The AgenC going into 2010 and forward

The AgenC is very proud of the journey it has had and is making structural changes going forward.

Jonathan van Blerk is exclusively going to be heading Mykita in The United Kingdom, Ireland and South Africa.

Jeremy Thomas has been part of the company in 2009 with the intention of him taking over and heading The AgenC into 2010 and beyond. This is a very important developement in The AgenC’s developemt into a high end supplier of Glasses and Sunglasses in The United Kingdom, Ireland and South Africa. These fantastic developement are just another undertaking to improve what we do and improve customer relations and service.

Jeremy Thomas heads The AgenC and its brands: Andy Wolf, Robert La Roche and Jee Vice.

Jeremy Thomas is available on 07825828252 or jeremy@theagenc.co.uk

Jonathan van Blerk exclusively works for Mykita in The United Kingdom, Ireland and South Africa.

Andy Wolf- Made in Austria

Press information

Andy Wolf combines style with social responsibility

A piece of home – not seen through rose-coloured glasses

Andy Wolf showed with its first collection of glasses from 2006 that the Austrian label is counting on values. Values like homeland ties, quality, uniqueness, attention to detail and social responsibility – these values are not only applied on their employees but also on the environment. This is why the magazine of the collection “Opposite of Sleeping Rough” is not portraying glasses but instead people from the VinziDorf in Graz, a social institution that gives shelter to homeless people.

Besides timeless chic the design of the Andy Wolf collection also transports a statement: the elaborate glasses are entirely manufactured in the Styrian city Hartberg. “We are not interested in outsourcing our production process to low-wage countries in order to reduce costs. Each pair of glasses is a unique handcraft – a high quality product made to 100 percent in Austria. Quality that could not be reached with mass production”, comments Katharina Plattner, managing partner of Andy Wolf.

“Especially now within the economic crisis we are proud to guarantee and create jobs in Austria. For that reason Andy Wolf is more than fashion”. The Andy Wolf magazine shows people who received help by the outstanding social institution VinziDorf after having lost their perspectives.

Pioneers who give shelter

Since 1993 the Vinzi community is situated in the Styrian capital Graz and offers homeless people shelter and a live in dignity. “Due to the VinziDorf nobody has to sleep rough. This remarkable fact makes Graz differ from other cities. Andy Wolf is eager to promote this unique project worldwide and to spread the word”, tells Plattner.

The guiding principle “home for homeless” does not claim to cure drug abuse but offers addicts a community and care. In the VinziDorf people find a place to be who have not been tolerated in other social institutions. This exceptional model offers shelter without restrictions. “Our magazine does not show Andy Wolf glasses but extraordinary pictures from this social fringe group and a documentation of this pioneer project.”

Handmade in Austria

Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: “Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses”. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting.

media contact:

Katharina Plattner

phone: +43664/8369509

Andy Wolf

Press information

Styrian label Andy Wolf presents its first female collection

Bettie, but not the girl from next door

Bettie Page used to be the most popular pin-up-girl of her times. Her guiding principle ‘Burlesque insted of cheap striptease’ turned her into an icon of the fifties. Now the eyeglasses label Andy Wolf created a collection of five female designs inspired by probably the best pin-up of all times. The glasses are not only full of playful sensousness and timeless chic but also make you shine big time. By expanding its collection the Austrian manufacturer further strengthens its position as a trendsetter within the high-end-market segment.

Not being fully undressed used to be the principle of the legendary Bettie Page – a philosophy that Andy Wolf applied on its first female glasses collection. These glasses are more than accessories; they are handmade pieces of art. “With that collection we aimed to bring out pure femininity and timeless elegance in our female wearers – all inspired by the 1950s”, comments Katharina Plattner, owner and manager of Andy Wolf. As the Styrian Label is well established on the market since 2006 it was about time to create a collection far away from unisex and male dominated silhouettes.

Not the girl from next door

Bettie Page never described herself as the girl from next door – glasses made by Andy Wolf are in the same way unique and distinctive creations. Wearing one of the five models “Eyefull”, “Wink”, “Titter”, “Black Nylon” or “Beauty Parade” brings out fashionable female beauty paired with self confidence. The models carry the names of the men’s magazines that used to show Betty a thousand times. Every single model truly represents style and quality by Andy Wolf and is manufactured to 100 percent in the Styrian city Hartberg.

Handmade in Austria

Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: “Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses”. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting.

Media contact:

Katharina Plattner

phone: +43664/8369509

mail: seeyou@andy-wolf.at

Andy Wolf

Exquisite panto designs provided a sensation in the forties of the last century. As a sign of prosperity, zeitgeist, creativity and intellect, this spectacles design was worn by many prominent people of this era.

This inspiration was used by the Austrian Designers Team Andy Wolf for their first collection.

All of them are perfectionists and are committed to making the best eyewear on the market. The mission of them is to design a high quality collection “Made in Austria with a fashionable touch for expressive individuals.

Andy Wolf ´s premiere collection which is retro-inspired was presented at the International Trade Show of Optics Silmo 2006 in Paris. The new designer collection is striking through its above average high-quality finish and attention to details.

Hinges near the earpieces are affectionately anchored with rivets which are a guarantee for high quality. In former times a normal standard before mass production starts.
Andy Wolf is celebrating a revival in the long-forgotten ornate key nosepiece which ensures an extraordinarily good fit on the nose.

Andy Wolf uses formal elements of historical spectacles designs to catch the flair of “good old times” and unite this style with a portion of modern design.

What is real?

Why is everyone aound us suddenly looking for something real? What – if anything – does that mean for eyewear? And how bllsy does one have to be in order to find out? We have gathered some of the possible answers.

Think global, act local. True, more than ever.

ANDY WOLF manufactures its frames in the small Styrian town of Hartberg. Chances are, you‘ve never heard of the place. Suits us very well, since it gives us the time to engage in what we like best – producing eyewear, away from it all.

Relax, it‘s the real thing

Here we are again, looking fot that special mix of sense and sensibilty. Producing handmade eyewear In a small manufactory. Which led us to choosing „Eyewear, Handmade“ as our corporate mission and claim. Without exaggerating – which we regard as a rare feature in mission statements. So, if clients return for another pair of ANDY WOLF glasses, it‘s because they want another one – not because the old one‘s in the bobo.

For good or ill, musicians and authors also seem to be making their money live, on-stage. Real music, real people and real eyewear seem to go along very well. 

Looking for the rare

Genuine, authentic products aren‘t made, they grow over time. At ANDY WOLF, we respect time, and keep the output low. In order to concentrate on the clients and partners we have. A fact that is respected worldwide.

Once upon a time

That‘s how fairy tales start. Only in our case, the leading parts weren‘t blond princes, but two men, sharing an enthusiasm for eyewear.

Not only did they supply the new brand with their first names, they also came to beleive that, amidst all of the large fashion companies and countless low-budgets firms, there is a place for handmade eyewear with excellence in every detail.

Joining the ranks – as in every good fairy tale – were a few companions. Incidently, most of them came from some of the industries Goliaths. Which seems to prove another point we‘d like to make – small is beautiful.

Hartberg to Buenos Aires to Cape Town to London – just an idea away

You can find ANDY WOLF in Osaka. Or in Brighton. Or Hamburg. We guess you get the point. It looks as if ANDY WOLF is successful wherever small, independent opticians treat their clients to special services and exceptional frames. Such as ANDY WOLF.

A piece of jewellery? A watch? It doesn‘t make any difference

It‘s tough to stick out in a world of interchangeable products. ANDY WOLF has chosen to do so by investing more than usual in creating styles, picking the right materials and

meticulously handling them in a complex manufacturig process resulting in timeless products.

At ANDY WOLF, we call that the combination of style and stylish.

Touch me, feel me …

The usual procedure: drawing, approval of the drawing, fabrication.

The procedure, as we prefer it: drawing, transformation into a fully functional prototype, followed by minor changes where necessary, and when everything looks perfect to us, the frames are produced.

Why we go through all of this? Let‘s put it that way: would you rather fall in love with a CAD drawing, or do you prefer dating flesh and blood?

Is there a price of love?

Good question. Love for detail has a price tag. At ANDY WOLF, we extend the processing of our raw materials from 4 to 6 days, thus creating perfect surfaces and the outstandong shine of out products.

Beyond that, the acetate panels – basis of all ANDY WOLF models – are sublitted to an artificial ageing process, removing the greater part of diluents from the materials. Which results in far greater stability of the frames, since they contract less and apply less strain to the glasses.

2 Collections every, based on the same idea. Basically.

We‘re the new kids on the block. So, nobody knows what ANDY WOLF would have looked like 5 years ago. It might seem peculiar for some of our clients, that have accustomed with our way of doing things. Which is just another way of saying – we‘ve grown fond of each other.

The love of a product

It‘s as easy as that. That‘s why we call our TASTE collection a family of products. Because it seems the right way to describe it. Different facings, same genes. Like a real family. consisting of 33 models in 4 different colors – and one style.

 TASTE also proves, that the effort payed off. At least that‘s what our partners on five continents tell us. Whenever we meet them at trade fairs in Tokyo, New York, Mailand, Paris, Las Vegas, Hong Kong or Munich.