Andy Wolf Eyewear

August 5, 2010 by admin · Leave a Comment 

Austrian handcraft is taking over the design market Hand work made in Styria is increasingly demanded on the international market for glasses. In 2006 Andy Wolf started with its first collection of timeless modern glasses, which not only fulfils highest aesthetical criteria but also provides ultimate functionality. Within the last year sales more than doubled while Andy Wolf is not targeting mass production but handmade luxury articles. “In contrast to numerous companies, who produce their glasses in low-wage countries in the Asia-Pacific-region, our products are entirely made in Austria”, comments Katharina Plattner, designer and managing partner of Andy Wolf. Beside stars like Hugh Grant and Eric Clapton, this philosophy convinces customers all over the globe. In that sense the Styrian designer and manufacturer of glasses emerged to an exclusive high-end brand. The label is present on all main international trade fairs ranging from Milan, Paris to Las Vegas. “At the moment Andy Wolf achieves its biggest turnovers in France and Italy. The products target a particular group of people for whom their eyeglasses are precious accessories. Therefore Andy Wolf products are only available at selective distributors”, states Plattner. Due to the rising success of the male collection Andy Wolf will soon expand its collection. Handmade in Austria Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: „Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses“. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting. 

Andy Wolf Eyewear + Bettie Paige

April 16, 2010 by admin · Leave a Comment 

Homage to Bettie Page by Andy Wolf Eyewear from Hartberg in Austria
Homage to Bettie Paige by Andy Wolf Eyewear

Homage to Bettie Paige by Andy Wolf Eyewear
Homage to Bettie Paige by Andy Wolf Eyewear

Homage to Bettie Paige by Andy Wolf Eyewear
Andy Wolf Eyewear from Austria

Andy Wolf Eyewear from Austria

Bettie Page (April 22, 1923 – December 11, 2008)[2] was an American model who became famous in the 1950s for her fetish modeling and pin-up photos. She has often been called the “Queen of pinups”.[3] Her look, including her jet black hair and trademark bangs, has influenced many artists.

She was also one of the earliest Playmates of the Month for Playboy magazine. “I think that she was a remarkable lady, an iconic figure in pop culture who influenced sexuality, taste in fashion, someone who had a tremendous impact on our society,”[4] Playboy founder Hugh Hefner told the Associated Press.

Her later life was marked by depression, violent mood swings and several years in a state psychiatric hospital.[5][6] In 1959, she converted to Christianity, and later worked for Billy Graham.[7] After years of obscurity, she experienced a resurgence of popularity in the 1980s and has a significant cult following.

Andy Wolf

March 24, 2009 by admin · 1 Comment 

Exquisite panto designs provided a sensation in the forties of the last century. As a sign of prosperity, zeitgeist, creativity and intellect, this spectacles design was worn by many prominent people of this era.

This inspiration was used by the Austrian Designers Team Andy Wolf for their first collection.

All of them are perfectionists and are committed to making the best eyewear on the market. The mission of them is to design a high quality collection “Made in Austria with a fashionable touch for expressive individuals.

Andy Wolf ´s premiere collection which is retro-inspired was presented at the International Trade Show of Optics Silmo 2006 in Paris. The new designer collection is striking through its above average high-quality finish and attention to details.

Hinges near the earpieces are affectionately anchored with rivets which are a guarantee for high quality. In former times a normal standard before mass production starts.
Andy Wolf is celebrating a revival in the long-forgotten ornate key nosepiece which ensures an extraordinarily good fit on the nose.

Andy Wolf uses formal elements of historical spectacles designs to catch the flair of “good old times” and unite this style with a portion of modern design.

What is real?

Why is everyone aound us suddenly looking for something real? What – if anything – does that mean for eyewear? And how bllsy does one have to be in order to find out? We have gathered some of the possible answers.

Think global, act local. True, more than ever.

ANDY WOLF manufactures its frames in the small Styrian town of Hartberg. Chances are, you‘ve never heard of the place. Suits us very well, since it gives us the time to engage in what we like best – producing eyewear, away from it all.

Relax, it‘s the real thing

Here we are again, looking fot that special mix of sense and sensibilty. Producing handmade eyewear In a small manufactory. Which led us to choosing „Eyewear, Handmade“ as our corporate mission and claim. Without exaggerating – which we regard as a rare feature in mission statements. So, if clients return for another pair of ANDY WOLF glasses, it‘s because they want another one – not because the old one‘s in the bobo.

For good or ill, musicians and authors also seem to be making their money live, on-stage. Real music, real people and real eyewear seem to go along very well. 

Looking for the rare

Genuine, authentic products aren‘t made, they grow over time. At ANDY WOLF, we respect time, and keep the output low. In order to concentrate on the clients and partners we have. A fact that is respected worldwide.

Once upon a time

That‘s how fairy tales start. Only in our case, the leading parts weren‘t blond princes, but two men, sharing an enthusiasm for eyewear.

Not only did they supply the new brand with their first names, they also came to beleive that, amidst all of the large fashion companies and countless low-budgets firms, there is a place for handmade eyewear with excellence in every detail.

Joining the ranks – as in every good fairy tale – were a few companions. Incidently, most of them came from some of the industries Goliaths. Which seems to prove another point we‘d like to make – small is beautiful.

Hartberg to Buenos Aires to Cape Town to London – just an idea away

You can find ANDY WOLF in Osaka. Or in Brighton. Or Hamburg. We guess you get the point. It looks as if ANDY WOLF is successful wherever small, independent opticians treat their clients to special services and exceptional frames. Such as ANDY WOLF.

A piece of jewellery? A watch? It doesn‘t make any difference

It‘s tough to stick out in a world of interchangeable products. ANDY WOLF has chosen to do so by investing more than usual in creating styles, picking the right materials and

meticulously handling them in a complex manufacturig process resulting in timeless products.

At ANDY WOLF, we call that the combination of style and stylish.

Touch me, feel me …

The usual procedure: drawing, approval of the drawing, fabrication.

The procedure, as we prefer it: drawing, transformation into a fully functional prototype, followed by minor changes where necessary, and when everything looks perfect to us, the frames are produced.

Why we go through all of this? Let‘s put it that way: would you rather fall in love with a CAD drawing, or do you prefer dating flesh and blood?

Is there a price of love?

Good question. Love for detail has a price tag. At ANDY WOLF, we extend the processing of our raw materials from 4 to 6 days, thus creating perfect surfaces and the outstandong shine of out products.

Beyond that, the acetate panels – basis of all ANDY WOLF models – are sublitted to an artificial ageing process, removing the greater part of diluents from the materials. Which results in far greater stability of the frames, since they contract less and apply less strain to the glasses.

2 Collections every, based on the same idea. Basically.

We‘re the new kids on the block. So, nobody knows what ANDY WOLF would have looked like 5 years ago. It might seem peculiar for some of our clients, that have accustomed with our way of doing things. Which is just another way of saying – we‘ve grown fond of each other.

The love of a product

It‘s as easy as that. That‘s why we call our TASTE collection a family of products. Because it seems the right way to describe it. Different facings, same genes. Like a real family. consisting of 33 models in 4 different colors – and one style.

 TASTE also proves, that the effort payed off. At least that‘s what our partners on five continents tell us. Whenever we meet them at trade fairs in Tokyo, New York, Mailand, Paris, Las Vegas, Hong Kong or Munich.