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Andy Wolf combines style with social responsibility

A piece of home – not seen through rose-coloured glasses

Andy Wolf showed with its first collection of glasses from 2006 that the Austrian label is counting on values. Values like homeland ties, quality, uniqueness, attention to detail and social responsibility – these values are not only applied on their employees but also on the environment. This is why the magazine of the collection “Opposite of Sleeping Rough” is not portraying glasses but instead people from the VinziDorf in Graz, a social institution that gives shelter to homeless people.

Besides timeless chic the design of the Andy Wolf collection also transports a statement: the elaborate glasses are entirely manufactured in the Styrian city Hartberg. “We are not interested in outsourcing our production process to low-wage countries in order to reduce costs. Each pair of glasses is a unique handcraft – a high quality product made to 100 percent in Austria. Quality that could not be reached with mass production”, comments Katharina Plattner, managing partner of Andy Wolf.

“Especially now within the economic crisis we are proud to guarantee and create jobs in Austria. For that reason Andy Wolf is more than fashion”. The Andy Wolf magazine shows people who received help by the outstanding social institution VinziDorf after having lost their perspectives.

Pioneers who give shelter

Since 1993 the Vinzi community is situated in the Styrian capital Graz and offers homeless people shelter and a live in dignity. “Due to the VinziDorf nobody has to sleep rough. This remarkable fact makes Graz differ from other cities. Andy Wolf is eager to promote this unique project worldwide and to spread the word”, tells Plattner.

The guiding principle “home for homeless” does not claim to cure drug abuse but offers addicts a community and care. In the VinziDorf people find a place to be who have not been tolerated in other social institutions. This exceptional model offers shelter without restrictions. “Our magazine does not show Andy Wolf glasses but extraordinary pictures from this social fringe group and a documentation of this pioneer project.”

Handmade in Austria

Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: “Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses”. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting.

media contact:

Katharina Plattner

phone: +43664/8369509

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Styrian label Andy Wolf presents its first female collection

Bettie, but not the girl from next door

Bettie Page used to be the most popular pin-up-girl of her times. Her guiding principle ‘Burlesque insted of cheap striptease’ turned her into an icon of the fifties. Now the eyeglasses label Andy Wolf created a collection of five female designs inspired by probably the best pin-up of all times. The glasses are not only full of playful sensousness and timeless chic but also make you shine big time. By expanding its collection the Austrian manufacturer further strengthens its position as a trendsetter within the high-end-market segment.

Not being fully undressed used to be the principle of the legendary Bettie Page – a philosophy that Andy Wolf applied on its first female glasses collection. These glasses are more than accessories; they are handmade pieces of art. “With that collection we aimed to bring out pure femininity and timeless elegance in our female wearers – all inspired by the 1950s”, comments Katharina Plattner, owner and manager of Andy Wolf. As the Styrian Label is well established on the market since 2006 it was about time to create a collection far away from unisex and male dominated silhouettes.

Not the girl from next door

Bettie Page never described herself as the girl from next door – glasses made by Andy Wolf are in the same way unique and distinctive creations. Wearing one of the five models “Eyefull”, “Wink”, “Titter”, “Black Nylon” or “Beauty Parade” brings out fashionable female beauty paired with self confidence. The models carry the names of the men’s magazines that used to show Betty a thousand times. Every single model truly represents style and quality by Andy Wolf and is manufactured to 100 percent in the Styrian city Hartberg.

Handmade in Austria

Media contact:

Katharina Plattner

phone: +43664/8369509

mail: seeyou@andy-wolf.at

Andy Wolf- Made in Austria

Andy Wolf

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