Danish eyewear company Monoqool wins the prestigious RED DOT award in ‘Best of the Best’ category
Fredensborg, Denmark, March 25th, 2010
The new Danish eyewear brand Monoqool joined a limited group of brands like Adidas, Sony and Apple, when it was announced on recently that they won the prestigious ‘Best of the Best’ category of the RED DOT 2010 Award. ‘’Being recoqnized by RED DOT in the top category is a great honour for us’, says Allan G. Petersen from Monoqool. ‘Knowing that we join a very exclusive club of former winners like for example Apple who previously won the ‘Best of the Best’ category with the Ipod just makes it an even greater achievement’.
Since 2004 only two eyewear companies have won in the ‘Best of Best’ category, so for a newcomer in the eyewear industry it is considerable achievement.
The Helix series which won the award is designed by the Danish design duo Henrik Holbaek and Claus Jensen from Tools Design. They came up with a very unique and screwless hinge shaped as a spiral. A solution so different, that it has been patented. The eyewear is made completely without any welding, screws or bolts.
“When designing the Helix range of eyewear for MONOQOOL, we wanted to make a statement. A statement that you can even simplify what is already regarded as simple,” says Claus Jensen and Henrik Holbaek, Tools Design.
After a couple of years of preparation Monoqool has just started a major launch of their two ranges to a worldwide audience. In March the ranges are launched in 12 countries simultaneously. ‘Both my partner in Monoqool and myself have lived abroad in Japan for many years, so it has been natural for us to start globally right from the start. That’s why we actually have begun selling in 12 countries before starting in our home market Denmark.’, says Allan G. Petersen.
About Monoqool
Monoqool was born global. The company is based on Japanese technology and Danish design. It was created in Japan and Denmark by two Danes with a lifetime of experience doing business in both countries. The brand is targeting a global audience and was the first sales samples were shown in September 2009 at the annual trade fair SILMO in Paris.
Monoqool was established in 2008 by two Danes with a vision of bringing new technology, design and fashion into the modern eyeglass industry. The mission was to use the best from the two worlds: To combine Japanese craftsmanship and technology with Danish design and an innovative mindset.
The innovative foundation was to create something new and spectacular. The result was two new concepts: A new signature hinge and a line of designed and fashionable eyeglasses with a three-dimensional effect.
With the spiral hinge in Helix the company has not only got itself a significant and visible signature but also presented the industry with a major new invention. The spiral is a patented invention, which changes the whole concept of the eyeglass hinge. HELIX is designed by the Danish design duo – Tools Design, who won more than 200 international design awards and distinctions.
All products are being exclusively produced in Sabae in Fukui Prefecture in Western Japan. Japan is a world leader in the eyeglass-industry, and Sabae is one of the largest manufacturing centers of eyeglass frames in Japan building on a sophisticated and highly skilled base of small specialized manufacturers.
The product line Twins is based on advanced technical features as well. A two layer frame build in exact angles leaves a 3-D impression in various colors and textures. This line is designed by Danish designer Karina Mencke.
For more information feel free to contact:
MONOQOOL
Kratbjerg 212
3480 Fredensborg
Denmark
