MYKITA’s Colour FLASH
Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.
For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.
Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.
Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item. Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.
The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.
To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.
GÖTTI SWITZERLAND WINNER OF THE SWISS ECONOMIC AWARD 2008 31.05.2008
For ten years now a jury of high qualified experts of the sections economy and education award the business performance of innovative enterprises. The SWISS ECONOMIC AWARD is known as one of the most significant economical prize of Switzerland. 130 applications were examined. From the three finalists of the category production/trade (business) the jury chose Götti SWITZERLAND as the winner of 2008. “This important award not only shows us that we’re on the right way, but also motivates us to develop much more.” SVEN GÖTTI to be honest - we are very proud. But on 23rd May 2008 together with Götti SWITZERLAND was also the most important part of our company awarded: our loyal customers and friends in Switzerland and in 32 additional countries that support us and share our philosophy with us.
http://www.youtube.com/watch?v=iZoiAtwG4mw
http://www.youtube.com/watch?v=b2HJcmunvAY&feature=related
MYKITA-DISTINCTIVE EYEWEAR= FUNCTIONAL & FIERCE
Words, Judith Ecochard
Images-Mykita and the cover of In Touch Magazine
Premium Tradeshow, Berlin
July 20th
We missed the “Flashed” festivities at eyewear brand MYKITA’s au courant central Mitte district store…but got educated on the cutting edge line at the Premium tradeshow in southern Berlin proper.
BACKSTORY: Founded by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, and Moritz Krueger-a quartet of seasoned eyewear biz guys-Mykita hit boutiques with a stunning Collection *1 a few years ago.
Dubbed “ an evolutionary step up in terms of both design and exclusivity” Mykita’s eyeglasses features simple plug connections-ridding the pieces of complex soldered joints and screw connections. A PVD finish-a state of the art, vacuum heat coating technique… guarantees a non-oxidizing and highly wear resistant surface.
In other words, the eyewear is durable, incredibly lightweight, and is wearer adjustable like no other eye or sunglasses.
WHAT’S NEW: Collection *2 made from a full bodied cellulose acetate-has a technologically innovative snap-hinge (as in you can practically open up the sunglasses ) so that the “connecting element” hugs the front and temples in the style of a sheath…PLUS…a photomechanical etching technology that is unique to the brand.
Hand made frames in crisp designs coined Leslie, Helmut, Ferris, Fletcher, and Walter (buddies?) are available in fourteen presciption and six sunglasses. Nine distinct colors insure that you will probably be the only one with these cool shades.
RETAIL: Over 1400 high-end boutiques worldwide. MYKITA
FACTOID: The name is actually derived from a former daycare center for children.
CELEB FANS: Bruce Willis, and proud parents Brad Pitt
11 responses so far ↓
1 News from The AgenC // Sep 3, 2008 at 11:15 am
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2 about Gotti Switzerland and Mykita Flash Collection // Sep 3, 2008 at 11:18 am
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3 Independent Opticians « Independent Opticians // Sep 3, 2008 at 12:45 pm
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4 Seventeen The Opticians are a cool boutique opticians « Boutique Opticians and Independent Opticians // Sep 3, 2008 at 12:56 pm
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5 Gatsby Living Inc. « Gatsby Living Inc for The AgenC-Mykita,Gotti,Paul Frank and Andy Wolf // Sep 3, 2008 at 1:31 pm
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6 Mykita UK « Mykita,mykita uk,mykita london,mykita ireland,mykita south africa,mykita sunglasses,mykita glasses,mykita frames // Sep 3, 2008 at 4:22 pm
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7 Mykita United Kingdom « Mykita Sunglasses // Sep 3, 2008 at 4:25 pm
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8 Gotti Eyeglasses « Gotti Switzerland,Gotti Eyewear,Gotti UK,Gotti Ireland,Gotti London // Sep 3, 2008 at 4:29 pm
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9 The AgenC is where you go for the coolest eyewear « The AgenC Eyewear // Sep 3, 2008 at 4:34 pm
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10 Berlin’s MYKITA: Made for Shade & the Pix to Prove It! // Sep 4, 2008 at 10:08 am
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11 Gotti and Mykita featured by the agenc // Sep 8, 2008 at 8:13 am
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