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Mykita update by The AgenC on the 7 July 2008 UK, Ireland and Sub Saharan Africa

July 7th, 2008 · 34 Comments

Mykita’s new website has gone live.

http//:www.mykita.com

 

Mykita Collection no.1

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Mykita Collection no.2

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Mykita Concord Collection

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Mykita Metropolitan Collection   

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Mykita Decades Collection

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Press Release

Mykita’s Colour FLASH

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Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.

For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.

Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.

Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item. Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.

The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.

To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.

 

 

 

 

Celebrities through the summer in Mykita:

 

Brad Pitt, Rhyss Iffans,Tom Cruise, Jamie Foxx, Cjristian Slater, Jason Statham, Kevin Wall, Eddie Jordan, David Clarke, Angelina Jolie, Jamie Cullum, Hugh Grant and the late Anthony Minghella

 

 

 

 

 

Gotti Switzerland

Gotti Switzerland have launched their Summer 2008 collection and have done amazingly with four new acetate colours and all the new Titanium Frames have been received very well and sold through amazingly.

 

Celebrities through the summer:

 

Neil Fox the well known DJ wear Gotti Chimes in Colour HG

 

New faces at The AgenC

Hema Soneji has joined and is heading Andy Wolf and Paul Frank and Oliver Hariani will be joining in a months time so watch this space at The AgenC.

 

Customers

Their have been lots of store refits done during the spring/summer and some awards won by our valued retailers and friends.

 

Seventeen The Opticians of Esher in Surrey have done an amazing refit.

Schullers Opticians in St Johns Wood have had some changes done.

Optique 2020 in Belsize Park have had a refit.

2020 Optical Store have had a refit in Tottenham Court Rd, W1

Rose Opticians have had major refits in all 3 stores in the South West Corridor

The Oculist, Santro and Peche and Seen were nominated for awards at The Optician Awards 2008.

I Opticians of Whetstone opens.

Extreme Eyewear in Cape Town opens a new store in The V&A Waterfront, well done Justin Blechner on your latest store, I know Mykita is one of your gems!!!

 

Yes and Jonathan van Blerk of The AgenC won an award for one of his principles……

Tags: Awards won by Mykita · Celebrities Who LOVE Mykita · Customers of The AgenC · Featured Opticians and Opticial Stores · Mykita · News Section for The AgenC · Press Section for The AgenC

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