All frames are handmade at Mykita‘s own workshop in the heart of Berlin. From here, the frames are distributed throughout the world to high-end opticians

Mykita’s Flash Collection of sunglasses are made from a “highly innovated” material that makes them extremely flexible and lightweight. Have fun bending them or ripping them off the face of your casual dance partner next time you hit the club.

For ten years now a jury of high qualified experts of the sections economy and education award the business performance of innovative enterprises. The SWISS ECONOMIC AWARD is known as one of the most significant economical prize of Switzerland. 130 applications were examined. From the three finalists of the category production/trade (business) the jury chose Götti SWITZERLAND as the winner of 2008. “This important award not only shows us that we’re on the right way, but also motivates us to develop much more.” SVEN GÖTTI to be honest - we are very proud. But on 23rd May 2008 together with Götti SWITZERLAND was also the most important part of our company awarded: our loyal customers and friends in Switzerland and in 32 additional countries that support us and share our philosophy with us.

http://www.youtube.com/watch?v=iZoiAtwG4mw

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MYKITA-DISTINCTIVE EYEWEAR= FUNCTIONAL & FIERCE

Words, Judith Ecochard
Images-Mykita and the cover of In Touch Magazine
Premium Tradeshow, Berlin
July 20th

We missed the “Flashed” festivities at eyewear brand MYKITA’s au courant central Mitte district store…but got educated on the cutting edge line at the Premium tradeshow in southern Berlin proper.

BACKSTORY: Founded by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, and Moritz Krueger-a quartet of seasoned eyewear biz guys-Mykita hit boutiques with a stunning Collection *1 a few years ago.

Dubbed “ an evolutionary step up in terms of both design and exclusivity” Mykita’s eyeglasses features simple plug connections-ridding the pieces of complex soldered joints and screw connections. A PVD finish-a state of the art, vacuum heat coating technique… guarantees a non-oxidizing and highly wear resistant surface.

In other words, the eyewear is durable, incredibly lightweight, and is wearer adjustable like no other eye or sunglasses.

WHAT’S NEW: Collection *2 made from a full bodied cellulose acetate-has a technologically innovative snap-hinge (as in you can practically open up the sunglasses ) so that the “connecting element” hugs the front and temples in the style of a sheath…PLUS…a photomechanical etching technology that is unique to the brand.

Hand made frames in crisp designs coined Leslie, Helmut, Ferris, Fletcher, and Walter (buddies?) are available in fourteen presciption and six sunglasses. Nine distinct colors insure that you will probably be the only one with these cool shades.

RETAIL: Over 1400 high-end boutiques worldwide. MYKITA

FACTOID: The name is actually derived from a former daycare center for children.

New Mykita Collection: Mykita Flash

Mykita’s Flash Collection of sunglasses are made from a “highly innovated” material that makes them extremely flexible and lightweight. Have fun bending them or ripping them off the face of your casual dance partner next time you hit the club. Available now from Seventeen The Opticans.

Mykita is a German eyewear brand thatv was founded by Harald Goffschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger in Berlin in 2003. The four were at the creative and managerial core of the successful ic! Berlin eyewear brand, which they left in the September of the same year to embark on their own creative adventure: Mykita.
Just a year later, the world was introduced to Mykita Collection No.1- an evolutionary step up in terms of both design and exclusivity. The designers had created an innovative, highly functional design comprising of simple plug connections that made complex soldered joints and screw connections redundant while the frames themselves were cut out of stainless steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options.
The new FLASH line adds some vivacity and life to Mykita’s Collection No.1 with vibrant Swiss laquer coatings.

Mykita

Mykita Hector F1 Shade

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This is the ‘Hector’ frame from Mykita’s Flash collection shown here in Neon Yellow.

This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is square in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

Mykita Rolf F2 Shade

This is the ‘Rolf’ frame from Mykita’s Flash collection shown here in Neon Yellow.

This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The yellow frame is classic and fresh in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.

Mykita Elliot F1 Shade
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This is the ‘Elliot’ frame from Mykita’s Flash collection shown here in Blazing Red.

This is one of Mykita’s most popular signature aviator frames and is highly innovative and functional in design. The flat metal frame is extremely light and flexible with screwless hinges that enable movement. The red frame is curved and smooth in shape with silver metal joints and white rubber cushioning on the arms. The colour coating is made from the highest quality Swiss lacquer and oven fired to finish.

These sunglasses are handmade in Berlin and come with a cleaning cloth and a rectangular hard white case.
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Mykita

About Mykita UK