Monoqool Eyewear: A Danish Gem

Danish eyewear company MONOQOOL recently received the 2010 Red Dot Award in the top category – ‘Best of the Best’. Since 2004 only two eyewear companies have won in the ‘Best of the Best’ category, so for a newcomer like MONOQOOL to win in the best class is something special. The award was won for the Helix series which is build around the patented spiral hinge. www.monoqool.com

Monoqool

The AgenC Ltd is very happy to represent Monoqool as its agents in The United Kingdom, Ireland and Southern Africa.

Monoqool is at Silmo 2011

About Monoqool

Monoqool was born global. The company is based on Japanese technology and Danish design. It was created in Japan and Denmark by two Danes with a lifetime of experience doing business in both countries. The brand is targeting a global audience and was the first sales samples were shown in September 2009 at the annual trade fair SILMO in Paris.

Monoqool was established in 2008 by two Danes with a vision of bringing new technology, design and fashion into the modern eyeglass industry. The mission was to use the best from the two worlds: To combine Japanese craftsmanship and technology with Danish design and an innovative mindset.

The innovative foundation was to create something new and spectacular. The result was two new concepts: A new signature hinge and a line of designed and fashionable eyeglasses with a three-dimensional effect.

With the spiral hinge in Helix the company has not only got itself a significant and visible signature but also presented the industry with a major new invention. The spiral is a patented invention, which changes the whole concept of the eyeglass hinge. HELIX is designed by the Danish design duo – Tools Design, who won more than 200 international design awards and distinctions.

All products are being exclusively produced in Sabae in Fukui Prefecture in Western Japan. Japan is a world leader in the eyeglass-industry, and Sabae is one of the largest manufacturing centers of eyeglass frames in Japan building on a sophisticated and highly skilled base of small specialized manufacturers.

The product line Twins is based on advanced technical features as well. A two layer frame build in exact angles leaves a 3-D impression in various colors and textures. This line is designed by Danish designer Karina Mencke.

Monoqool Eyewear

How to read an eyewear prescription

Prescription:

What is an eyewear prescription?

It’s an order written by an optometrist or ophthalmologist that specifies the value of all parameters deemed necessary to construct and/or dispense corrective lenses appropriate for a patient.

The prescription would typically include the power to which each lens should be made in order to correct blurred vision due to refractive errors including myopia (near sightedness), hyperopia (far sightedness), astigmatism (abnormal curvature of the cornea) and presbyopia (loss of ability to focus for near vision).

A dispensing optician will take a prescription written by an optometrist or ophthalmologist and/or assemble the frames and lenses to then be dispensed and sold to the patient.

By law, Opticians are obliged to provide you with a prescription, once you’ve had a thorough eye test with their Optometrist.
They must give you a copy of your prescription without requiring you to make a purchase.

How do you read an eyeglass prescription?

A prescription contains the powers for the lenses of each eye (including a reading addition if necessary), information on the separation of the lenses and could include special requirements such as types of tinting, coatings and so on.

The lens correction for nearsightedness is indicated by a minus sign (-), while a plus sign (+) indicates farsightedness. Cylindrical lenses for astigmatism are designated by cyls., cx, or (x).

Let’s analyze the following prescription:
O.D. -3.00 D c/w -2.00 D cx 180
Add: +1.50
PD: 62

The “O.D.” indicates the prescription for the right eye. O.D. stands for the Latin phrase “oculus dexter” and indicates the right eye.

The “O.S.” stands for the Latin phrase “oculus sinister” and indicates the left eye.

The “-3.00 D” means that the patient has -3.00 diopters of nearsightedness.
The “c/w” means “combined with.”

The “-2.00 D cx 180″ means that the patient also has -2.00 diopters of astigmatism at axis 180 degrees.

The “Add: +1.50″ indicates the power of a bifocal addition.

The “PD: 62″ is a measurement of the distance between the pupils, a necessary measurement for ensuring a proper fit for the glasses.

Mido 2011 in Milan, Italy

MIDO 2011 will open its doors on March 4th-5th and 6th together, as always, with the other fashion exhibitions in Milan:The AgenC will present its ranges and their developement at the world premiere of the latest trends in eyewear fashion.

Andy Wolf Eyewear, Monoqool and Oko by Oko Paris

Jeremy Thomas will be there and making sure that the team give you the best possible service.

Contact: jeremy@theagenc.co.uk

Milan 2011