Casual luxury and rock n’ roll come together in the new Spring 2012 John Varvatos Eyewear optical and sun collections. Renowned for its fastidious attention to detail, fine craftsmanship and killer design, John Varvatos Eyewear is created for the man of style and substance.

NEW John Varvatos Spring 2012 CollectionLook for the signature hallmarks on every pair, and the subtle double V for Varvatos engraved on the lens of each pair of sunglasses.

Six new models of sunglasses allow the John Varvatos man to face the sun with 100% UV protection and an impeccable look. The V766 is a bold acetate aviator with laser engraving on the bridge and a bevel on the temple. V775 has temples hand-wrapped in genuine leather, incorporating the same quality materials used in John Varvatos belts and bags. An aviator with a modern modification, the V776 has an evolved angular shape with fine filigree detail throughout. Guitar neck temples mounted on a slick gradient acetate front scream rock n’ roll without making a sound on the V777. Classic contours paired with the guitar head hinge make the V779 great for shape for almost every man’s face. Lastly, the V780 comes in a rebellious shade of dark purple, set off by epoxy filled textured temples and a formidable acetate front.

There are five optical options this season, from fine three-piece mounts to vintage inspired acetates, thoughtfully hand-crafted in Japan for optimal quality. V142 is the ultimate in refined eyewear, constructed from a sophisticated three-piece mount with discerning filigree detail on the brushed metal temples. In a charismatic Chianti color option, the V345 has brave geometry and signature guitar head hinges. Take the classic rectangle shape that works for most every man, cast it in striking gradient acetate and you have the V346. Ultra light weight construction in slender shape, V347 has a retro style and strong flexibility. The V348 is an optical wardrobe essential, a frame that completes the head to toe Varvatos look.NEW John Varvatos Spring 2012 Collection Sun

About John Varvatos:

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US and on johnvarvatos.com, as well as in better department stores throughout the world.

John Varvatos is also about to launch onNBS Television in Fashion Star.

Designer John Varvatos serves as celebrity mentor on “Fashion Star,” NBC’s reality competition series that will search for the next great brand.

Varvatos grew up in Detroit – the music melting pot of America – where Motown, rock ‘n’ roll, blues, jazz and punk melded together in an unforgettable period of music history. At an early age, he was exposed to defining musicians including The Who, Led Zeppelin, Detroit’s own MC5, Alice Cooper, Bob Seger and The Stooges. The creative spirit, electricity and edginess intrinsic in the personal style of these rock ‘n’ roll icons inspired him and influenced the evolution of his eclectic sensibility.

Varvatos’ designs often draw inspiration from the past only to repurpose these ideas into something entirely new. The resulting collections reflect the quality and attention to detail inherent in old-world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle.

Varvatos joined Polo Ralph Lauren in 1983. Recruited by Calvin Klein in 1990, he was appointed Head of Menswear Design and oversaw the launch of the men’s collection and the influential cK brand. In 1995, he returned to Polo as Head of Menswear Design for all Polo Ralph Lauren brands and created the highly successful Polo Jeans Company.

For Fall/Winter 2000, Varvatos launched his premiere men’s collection and in the same year was recognized by the Council of Fashion Designers of America (CFDA) with the Perry Ellis Award for New Menswear Designer. He received a second CFDA award for Menswear Designer of the Year in 2001; the successive honor was an unprecedented achievement in this category.

In 2005, Varvatos was once more recognized by the CFDA with the Menswear Designer of the Year Award. In 2007, GQ magazine named Varvatos Designer of the Year in its 12th Annual Men of the Year issue. Spring 2009 saw the launch of “Born in Detroit,” a monthly show he hosts on SIRIUS XM’s Faction channel. The show includes songs from various artists who have influenced Varvatos throughout his career in fashion, as well as interviews with special guests and live performances by various artists.

Fans can follow Varvatos on his music blog “JV’s Fun House,” which gives fans insight into the designer’s recent trips to concerts, festivals, parties and backstage jam sessions around the world.