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Utilizing its distinctive red white and blue French flag logo and drop-dead sexy advertising, Le Specs commanded a powerful media presence in the 80’s, enjoying an unprecedented level of brand recognition.

Le Specs’ success was testament to its supersexy styling and its ability to keep up with current trends, at the same time maintaining an aesthetic all of its own. The Le Specs name garnered a cult following not only as the must-have eyewear accessory, but as a true trend-setter in the wider fashion industry.

Re-launched in 2006 after a 20 year vacation, the iconic Australian sunglass label is renowned for its fashion-forward and innovative designs at a price that won’t break the budget. Defined by the reinvention of classic shapes, Le Specs has forged a position in the marketplace as the leading youth-driven, fashionforward brand. In addition to design, the focus has been creating a Le Specs lifestyle through its ad campaigns, and aligning itself with the summer music festival circuit.

Now stocked in leading fashion retailers throughout Australia, New Zealand, United Kingdom, Ireland, South Africa, France, Benelux, Spain, Portugal and Canada the Le Specs journey continues.

For anyone born prior to 1985, Le Specs would have been a a household name. Le Specs fast became synonymous with all things ‘Euro Chic’ and the sunglass brand du-jour to own for every beach combing 80′s Australian.

With the ubiquitious tag line ‘Le Specs, Le Tough’, the Le Specs brand became and icon for its time in the mid 1980′s – the sunglasses were unbreakable, the product unmistakable.

Re-launched in 2006 after a 20 year vacation, the iconic sunglass label once again became renowned for its fashion-forward and innovative designs at an affordable price.

Always conscious of the latest brands and trends Le Specs consumer seeks unique styling to express their personality. They mix high-end pieces with affordable brands liks Le Specs – at this price they can afford to have a few pairs of sunnies each season.

Young in age or young at heard, the Le Specs consumer is both male and female, and the range offers unisex styles that can be worn anywhere from music festivals to lazy days at the beach.

LENS MATERIALS

Acrylic Lenses
Optical quality decentred lenses providing maximum ultra-violet protection in compliance with international sunglass standards. Used on Le Specs two-piece lens styles.

Polycarbonate Lenses
Optical quality decentred lenses providing maximum ultraviolet protection in compliance with international sunglass standards. Lightweight and 20 times more impact resistant than glass. Used on Le Specs shield one-piece styles.

FRAME MATERIALS

Cellulose Propionate
Hypoallergenic, lightweight and durable plastic material. Used on selected Le Specs plastic frame styles

Polycarbonate
Extremely impact resistant, durable and lightweight plastic material. Used on selected Le Specs plastic frame styles

Nylon
Lightweight & flexible plastic material providing maximum comfort. Used on Le Specs
‘Le Fine’ frames.

Nickel
Extremely durable and flexible metal material with hypoallergenic nickel-free coated finish. Used on all Le Specs metal frame styles.

The new Le Specs Summer 2011 collection introduces a series of smaller frames in satin and distressed finishes, styles including Lost Boys and Art Deco. Pairing luxury
details of soft gold with tough extremes of heavy-black metals and sharp edges, highlight styles include Angular Symphony, Acid Double and Al Capone.

The Le Specs Summer 2011 campaign, shot by photographer David Mandelberg, captured the mood of the collection and the new season styles in the recreation of a 90’s
Miami Beach scene, set on location in Sydney.

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