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MOKO Besicles Eyewear

August 16, 2011 By admin Leave a Comment


MOKO Besicles Eyewear

CREATEUR & URBAN STYLE
WITH A HIGH DEGREE OF LIGHTNESS AND TECHNOLOGY.
100% MADE IN FRANCE.

MOKO Besicles Sunglasses

MOKO Besicles Sunglasses

Agents in The United Kingdom, Ireland and Southern Africa are The AgenC Ltd

MOKO Besicles Sunglasses

MOKO Besicles Sunglasses

BRAND CULTURE & PHILOSOPHY…
Breaking away from the notion of luxury which is outward looking and upfront, some individuals are seeking the kind of luxury which offers a degree of rarity, an emotional luxury.
The controlled low-key effects are concealed or revealed in half-tones so as not to be overpowering. Simple forms, minimalist lines, sophisticated materials, exclusive styles, all are aimed at intellectualising the kind of luxury which keeps a low profile.
In-house designer for the MOKO Besicles brand, David BEDDOK is mastering this art of compromise and controlled discretion. No indiscretion.

To focus on sharp, unfussy designs to liberate luxury from its excess, this is the leitmotiv of this designer who claims an extremely pure aesthetics very purist and minimalist.

With the specific touch of David BEDDOK, the MOKO frames adopt an airy transparency emphasised by a metallic line for the frame or colour for the ear socks to make them stand out. Or they display the one-piece and monochrome sobriety of a beautiful object adorning the face.

« Since its creation in 2008, the MOKO Besicles brand from the MOKO France company, has allowed many people to give a new dimension to their vision thanks to the ‘avant-gardiste’, to the permanent innovation and to the constant know-how from the French manufactures. And we need 6 different production sites to make the brand exist ! It is key for us to conceive and produce those frames 100% ‘Made in France’, unique and timeless. » has declared Philippe ZEITOUN, General Manager & Co-founder MOKO France.

MOKO Besicles has always been supporting the 100% ‘Made in France’ production and more specifically 100% ‘Made in Jura’ – cradle of the eyewear know-how. Cradle of the most prestigious manufacturers. High end. Qualitative. Pure design, innovation and technology.

« This is a true technical partnership that immediately settled between us and those factories in Jura. A big research and development collaboration was evident for both sides to put back the French manufacturing processes and factories on stage under the spot lights in front of all the eyewear industry. Our partners have also developped for us specific manufacturing tools for our products and corresponding to their technical specificities. MOKO is a real French « success story » explains David BEDDOK, Designer & Co-founder MOKO France.

MOKO Besicles particulars

identity
Birth of MOKO Besicles in 2008. MOKO Besicles, a brand of the company MOKO FRANCE.
After OKO by OKO Paris & KIDOKO, Philippe ZEITOUN and David BEDDOK give birth to a new createur and urban brand. Here is MOKO Besicles. Fully imagined and designed by them, to better correspond to the current trends.

environment
A createur and urban environment. A concentrate of lightness and technology for the design and innovation followers.

style & innovation
MOKO Besicles is a ‘Made in France’ brand proposing steel frames chemically cut. Without screws. Inspired by the Greek Mythology.
Simple forms, minimalist lines, sophisticated materials, exclusive styles, all are aimed at intellectualising the kind of luxury which keeps a low profile.
With the specific touch of David BEDDOK, the MOKO frames adopt an airy transparency emphasised by a metallic line for the frame or colour for the ear socks to make them stand out. Or they display the one-piece and monochrome sobriety of a beautiful object adorning the face.

frames specificities
Steel is an interesting material because subtle to work. It confers to frames lightness and flexibility which, combined to a mechanical system without screws, but dismountable, bring satisfaction to all our opticians and customers.

assembly technical specificities
Glasses are worked by a traditional nylor grooving and do not require particular adjustment for optical equipments with MR8, Polycarbonate or Trivex. MOKO also thought of all kinds of prescriptions by proposing adaptable acetate inserts in various colors for some models in order to authorize fragile glasses assembly. Frames raise safety and stability.

the + MOKO
Further than being 100% ‘Made in France’, the MOKO Besicles frames benefit of colors combinations registered at MOKO France for the acetate collection – 4 acetate layers of high quality. More, MOKO also offers interchangeable and easily manipulated ear socks in a variety of colors in order to customize equipments. They are available in different shapes and materials : silicone, rubber or acetate.

target
Consumers and followers of createur design, of innovation and high end materials. Lovers of purist and minimalist aesthetics.

distribution
The MOKO Besicles brand is being distributed in France and various countries throughout local distributors sites in Europe, North America, Japan, Australia…

Filed Under: MOKO Besicles Tagged With:

Sunglasses: Le Specs Alpine Sunglasses are here

July 25, 2011 By admin Leave a Comment

Sunglasses are commonly used accessories by many people. Apart from for aesthetic reasons, you must choose good quality solar filters to protect your eyes from solar radiation. So, when you are about to choose a pair of sunglasses, your main aims should always be to protect your eyes and to get good visual quality without losing the style that best suits you.

@The AgenC we are very happy to announce the launch of the Le Specs Alpine Collection of polarized sunglasses.Furthermore, if they are polarized lenses, they help to reduce the glare from the light, eliminating reflections from flat surfaces such as asphalt on roads, water, sand, ice and snow.

Prices to reatilers for Le Specs Alpine Collection are:

LSP1102017 FAST & FAMOUS 1102017 £24.50
LSP1102023 ICE PRINCE 1102023 £24.50
LSP1102041 ICE PRINCE 1102041 £24.50
LSP1102009 MAJOR TOM 1102009 £24.50
LSP1102010 MAJOR TOM 1102010 £24.50
LSP1102042 NU-RO SCENESTER 1102042 £28.00
LSP1102012 PANIC STATION 1102012 £28.00
LSP1102013 PANIC STATION 1102013 £28.00
LSP1102015 TECH INVASION 1102015 £28.00
LSP1102040 VANDAL 1102040 £20.00
LSP1102011 VANISHING ACT 1102011 £20.00
LSP1102039 VANISHING ACT 1102039 £20.00

Reatailers can get them in the UK from The AgenC and of course in the rest of Europe from Eye Respect Ltd.

The most popular sun protection filters are shades of brown, grey or green tints and these are classified into 5 categories which facilitate identifying the recommended use of each one: 0 to 2 is for cosmetic use; category 3 is for general use; and 4 is intended for special use. Furthermore, if they are polarized lenses, they help to reduce the glare from the light, eliminating reflections from flat surfaces such as asphalt on roads, water, sand, ice and snow.

In any case, the colour of the glass combined with a filter function and appropriate use, mean you can control the solar radiation to which your vision is exposed. Therefore, it is recommended that sunglasses are only bought from opticians. Opticians are able to give you advice when you buy your sunglasses and they guarantee the minimum requirements of visual quality, complying with European law.

Filed Under: Featured, Le Specs Tagged With: , , , ,

Monoqool is at Silmo 2011

July 18, 2011 By admin Leave a Comment

About Monoqool

Monoqool was born global. The company is based on Japanese technology and Danish design. It was created in Japan and Denmark by two Danes with a lifetime of experience doing business in both countries. The brand is targeting a global audience and was the first sales samples were shown in September 2009 at the annual trade fair SILMO in Paris.

Monoqool was established in 2008 by two Danes with a vision of bringing new technology, design and fashion into the modern eyeglass industry. The mission was to use the best from the two worlds: To combine Japanese craftsmanship and technology with Danish design and an innovative mindset.

The innovative foundation was to create something new and spectacular. The result was two new concepts: A new signature hinge and a line of designed and fashionable eyeglasses with a three-dimensional effect.

With the spiral hinge in Helix the company has not only got itself a significant and visible signature but also presented the industry with a major new invention. The spiral is a patented invention, which changes the whole concept of the eyeglass hinge. HELIX is designed by the Danish design duo – Tools Design, who won more than 200 international design awards and distinctions.

All products are being exclusively produced in Sabae in Fukui Prefecture in Western Japan. Japan is a world leader in the eyeglass-industry, and Sabae is one of the largest manufacturing centers of eyeglass frames in Japan building on a sophisticated and highly skilled base of small specialized manufacturers.

The product line Twins is based on advanced technical features as well. A two layer frame build in exact angles leaves a 3-D impression in various colors and textures. This line is designed by Danish designer Karina Mencke.

Filed Under: Polaroid Tagged With: ,

Gaudi Concept

July 18, 2011 By admin Leave a Comment

Gaudi Concept

Gaudí Concept marks the difference in your life. It is the definitive vision tool, it caresses your features, it enhances the best of your personality and always speaks well of you.
Exquisitely designed, respecting the materials during its manufacturing and taking care of the tiniest detail, this frame is the result of a requirement: to be able to offer you quality, comfort and image.
It is also the result of an exploration in which architecture, a three-dimensional nature, ornamental sobriety and lightness and structure come together in a design which takes you into account.
We are creators and we come from the most varied disciplines. At Gaudí Concept we converge to design and produce these comfortable, unique glasses which enhance your image and seem to be made to measure.
We work in Barcelona for the whole world and the list of our references is eclectic and changing. Although there is always one name among them, Gaudí, which evokes a visionary dream of pure creation.
We work for people with personality, or those who wish to flee from conventionalism and transgress what is imposed by brand names and trends. We aim to go beyond the concept of ophthalmic frames imposed by fashion: insipid and insubstantial, conceptually dull, run-of-the-mill and standard.
We do not trust either the alleged creators who are more interested in money than in their job, or the snobbism of inventing for invention’s sake.

Filed Under: AM Eyewear Tagged With: , ,

Armand Basi is launched by The AgenC

July 18, 2011 By admin Leave a Comment

Armand Basi

NEW SUNGLASSES COLLECTION FOR 2011
Armand Basi, with a clearly international vocation, is typified by avant-garde and
cosmopolitan designs. The firm is backing men and women who are active,
independent, urban, with marked individuality, cultured and sensitive.
This season the Armand Basi sunglasses collection again amazes us with retro trend
items, with a large variety of unisex models to cover the needs of the firm’s target
public. Plastic predominates over metal, while the collection revives the surprising
fitting of metal fractions in acetate frames.
In this year’s collection, among the sensitively chosen chromatic ranges, there are
neutral, clear and faded colours and versatile prints inspired by animal forms and
tortoiseshell. Some models have dynamic colour contrasts which stand out in the line
of more prudent designs, with discreet decoration and minimalist finishes.
Optim designs, makes and distributes the Armand Basi glasses collection and they can
be found in the designer’s own shops and in the best opticians in Spain, Belgium,
Brazil, Finland, United Kingdom, Ireland, Southern Africa, Iran, Israel, New Zealand, Czech Republic, Romania
and Tunisia.

 

NEW COLLECTION OF SPECTACLE FRAMES FOR 2010-2011
This season Armand Basi surprises us again with a retro style collection. If the
previous season was notable for the small, round shapes inspired by the 80s look, this
year’s collection is full of larger models inspired by the 60s, with reinvented colours
and textures, both in acetate as well as metal models.
There is a great variety of unisex models that cover the needs of an urban target
public, sensitive to the trends, as the insignia of the brand name.
With regard to the chromatic ranges chosen for this year’s collection, there are
discreet, versatile colours and prints, suitable for any occasion and to combine with
the most avant-garde looks.
There are large, retro shapes above all in the acetate models, designed in neutral
colours, including transparent, faded and those inspired by tortoiseshell and animal
print. In the metal models, there are blacks and greys with a matt finish, combined
with fuchsia, orange or yellow on the sides and the interior. The collection is
completed with some models that combine metal and acetate on the front, with
camouflage type effects and models in a dark purple.
For the logo, different techniques have been used to achieve discreet decorations on
the sides which give a minimalist, elegant finish.
Optim designs, makes and distributes the Armand Basi glasses collection and they can
be found in the designer’s own shops and in the best opticians in Spain, Belgium,
Brazil, Finland, United Kingdom, Ireland, Southern Africa Iran, Israel, New Zealand, Czech Republic, Romania
and Tunisia.

Filed Under: Armand Basi Tagged With: , , , ,
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