The launch of The Le Specs Alpine Sunglasses has been an amazing success as customers are loving these supercool polarised sunglasses.
Movember
October 28, 2011 By Leave a Comment
Guys and Girls, or should I say MoBros and MoSistas, it is that time of the year and time to support Movember.
On Movember 1st, guys register at Movember.com with a clean-shaven face and then for the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.
Oko by Oko, Moko Besicles and Kidoko at Silmo
August 31, 2011 By Leave a Comment
OKO by OKO Paris & VERBATIM France :
« Key » partners for a high-tech optical.
KEY® – recently born from design offices of the brand OKO by OKO Paris –
is the new optical and numerical innovation of the OKO EYEWEAR PARIS group.
Design signed by David BEDDOK.
OKO by OKO Paris and VERBATIM, ranked in Top 3 of the stocking supports manufacturers in Europe and worldwide leader in optical stocking supports, became associated with a partnership for the new optical frames collection « KEY® » designed and conceived to welcome USB keys.
Createur design, innovator look, comfort, modularity and numerical stocking function for this limited edition which counts metal and acetate models.
The partnership
Both well known and recognized in their respective industries, these two brands are going to bring to this new collection, the support, the credibility, the fame, the quality, the technological innovation and the createur design « non-conformist » peculiar to the OKO EYEWEAR PARIS house.
The OKO by OKO Paris frames are in perpetual evolution asserting the will of the brand to always be visionary in terms of technology and design.
The ambition of the OKO EYEWEAR company is to propose products always more innovative, functional and durable for people in phase with their time. The numerical time…
Carried by an innovative business strategy, VERBATIM has received multiple international awards for the design and the performance of its products such as the iF Product Design of the International Forum Design (iF) of Germany, the Janus of the industry, label awarded by the French Institute of design … This is the reason why Philippe ZEITOUN and David BEDDOK, founders of OKO EYEWEAR PARIS have wished to join VERBATIM with which they share common values.
The proof with this new optical innovation KEY® that was presented by VERBATIM France « en avant-première » at the MEDPI (European Market for the Distribution of Interactive Products) which took place in Monaco from May 17th to 20th 2011.
On the optical industry’s side, the launch will take place during the next SILMO (International Trade show for Eyewear and Optical Frame) which will take place in Paris from September 29th to October 2nd 2011.
The KEY® frame
The refined design of the face is enhanced by a side piece high in graphics. True work of design and innovation, the large and ultra-flat side piece offers an openwork compartment to welcome a USB key or an acetate plate easily interchangeable. This side piece looking truly high-tech and very esthetic also offers a true functionality as it is used for support for the USB key.
And this is the balance between the empty and the matter that confers a look totally createur and innovator. A true optical and numerical innovation.
And to have one’s USB key right by your hand or rather right by your eyes, isn’t it a luxury totally affordable ?
Distinctive sign of the KEY® collection : all the models get openwork side pieces with a specific compartment for a VERBATIM USB key or an acetate piece. Thanks to this interchangeable system, the side pieces can welcome either a VERBATIM USB key perfectly imitating the height and the aspect of an acetate plate, or either a true acetate plate.
Elaborated by David BEDDOK, this innovative process thus allows to insert ultra-flat USB keys with different stocking capacities, according to one’s need ! And you just need to slide the USB key or the acetate plate to change the look of the frame !
The project’s genesis
Today, there are more and more innovations linked and developed to upgrade the daily life. To the same level, the eyewear industry is constantly in search of new innovations to bring this accessory to a more useful level. Until now, the progresses made around the frame were mostly and essentially concentrated on the lenses technology, neglecting side pieces and faces.
Knowing that the side piece could bring much more than a simple fit on a face, it remains an under-worked element and yet potentially powerful in terms of frame innovation. David BEDDOK, in-house designer at OKO by OKO Paris has been concentrating his efforts to develop a USB key support-side piece concept in order to propose a real added value product. For all. For men and women who work. For students. For computer science and numerical followers and passionate addicts. For innovation fans. For all those who live with their time.
What is the secret of the KEY® ?
« Innovation. Pure innovation. The KEY® is a new optical and numerical generation of products. Esthetic, innovative, practical and totally avant-gardist. We have added several ingredients for this new collection. A new side-piece openwork design, new esthetism codes mixed with pragmatism. Interchangeability and modularity. A vision ahead of time. A createur design. An avant-gardist look and a 2-in-1 use.», comments David BEDDOK, in-house designer at OKO by OKO Paris.
A collective project
« The KEY®, above all, is a men story. A men adventure. A collaboration between OKO by OKO Paris and VERBATIM France, undisputed leader of the USB key. », comments Philippe ZEITOUN, General Manager of OKO EYEWEAR PARIS.
« We were immediately seduced and interested by this project through its innovator and differentiator aspects. To associate the eyewear domaine to the world of numerical appeared like legitimate and coherent. We are truly pleased to have participated to this adventure with the OKO EYEWEAR PARIS which overflows with ideas. » declared Estelle NARCY, Marketing Manager Verbatim France, Middle-East and Africa.
OKO by OKO Paris, a brand to really keep an eye on !
Monoqool Eyewear: A Danish Gem
August 22, 2011 By Leave a Comment
Danish eyewear company MONOQOOL recently received the 2010 Red Dot Award in the top category – ‘Best of the Best’. Since 2004 only two eyewear companies have won in the ‘Best of the Best’ category, so for a newcomer like MONOQOOL to win in the best class is something special. The award was won for the Helix series which is build around the patented spiral hinge. www.monoqool.com
Monoqool
The AgenC Ltd is very happy to represent Monoqool as its agents in The United Kingdom, Ireland and Southern Africa.
MOKO Besicles Eyewear
August 16, 2011 By Leave a Comment
MOKO Besicles Eyewear
CREATEUR & URBAN STYLE
WITH A HIGH DEGREE OF LIGHTNESS AND TECHNOLOGY.
100% MADE IN FRANCE.
MOKO Besicles Sunglasses
Agents in The United Kingdom, Ireland and Southern Africa are The AgenC Ltd
MOKO Besicles Sunglasses
BRAND CULTURE & PHILOSOPHY…
Breaking away from the notion of luxury which is outward looking and upfront, some individuals are seeking the kind of luxury which offers a degree of rarity, an emotional luxury.
The controlled low-key effects are concealed or revealed in half-tones so as not to be overpowering. Simple forms, minimalist lines, sophisticated materials, exclusive styles, all are aimed at intellectualising the kind of luxury which keeps a low profile.
In-house designer for the MOKO Besicles brand, David BEDDOK is mastering this art of compromise and controlled discretion. No indiscretion.
To focus on sharp, unfussy designs to liberate luxury from its excess, this is the leitmotiv of this designer who claims an extremely pure aesthetics very purist and minimalist.
With the specific touch of David BEDDOK, the MOKO frames adopt an airy transparency emphasised by a metallic line for the frame or colour for the ear socks to make them stand out. Or they display the one-piece and monochrome sobriety of a beautiful object adorning the face.
« Since its creation in 2008, the MOKO Besicles brand from the MOKO France company, has allowed many people to give a new dimension to their vision thanks to the ‘avant-gardiste’, to the permanent innovation and to the constant know-how from the French manufactures. And we need 6 different production sites to make the brand exist ! It is key for us to conceive and produce those frames 100% ‘Made in France’, unique and timeless. » has declared Philippe ZEITOUN, General Manager & Co-founder MOKO France.
MOKO Besicles has always been supporting the 100% ‘Made in France’ production and more specifically 100% ‘Made in Jura’ – cradle of the eyewear know-how. Cradle of the most prestigious manufacturers. High end. Qualitative. Pure design, innovation and technology.
« This is a true technical partnership that immediately settled between us and those factories in Jura. A big research and development collaboration was evident for both sides to put back the French manufacturing processes and factories on stage under the spot lights in front of all the eyewear industry. Our partners have also developped for us specific manufacturing tools for our products and corresponding to their technical specificities. MOKO is a real French « success story » explains David BEDDOK, Designer & Co-founder MOKO France.
MOKO Besicles particulars
identity
Birth of MOKO Besicles in 2008. MOKO Besicles, a brand of the company MOKO FRANCE.
After OKO by OKO Paris & KIDOKO, Philippe ZEITOUN and David BEDDOK give birth to a new createur and urban brand. Here is MOKO Besicles. Fully imagined and designed by them, to better correspond to the current trends.
environment
A createur and urban environment. A concentrate of lightness and technology for the design and innovation followers.
style & innovation
MOKO Besicles is a ‘Made in France’ brand proposing steel frames chemically cut. Without screws. Inspired by the Greek Mythology.
Simple forms, minimalist lines, sophisticated materials, exclusive styles, all are aimed at intellectualising the kind of luxury which keeps a low profile.
With the specific touch of David BEDDOK, the MOKO frames adopt an airy transparency emphasised by a metallic line for the frame or colour for the ear socks to make them stand out. Or they display the one-piece and monochrome sobriety of a beautiful object adorning the face.
frames specificities
Steel is an interesting material because subtle to work. It confers to frames lightness and flexibility which, combined to a mechanical system without screws, but dismountable, bring satisfaction to all our opticians and customers.
assembly technical specificities
Glasses are worked by a traditional nylor grooving and do not require particular adjustment for optical equipments with MR8, Polycarbonate or Trivex. MOKO also thought of all kinds of prescriptions by proposing adaptable acetate inserts in various colors for some models in order to authorize fragile glasses assembly. Frames raise safety and stability.
the + MOKO
Further than being 100% ‘Made in France’, the MOKO Besicles frames benefit of colors combinations registered at MOKO France for the acetate collection – 4 acetate layers of high quality. More, MOKO also offers interchangeable and easily manipulated ear socks in a variety of colors in order to customize equipments. They are available in different shapes and materials : silicone, rubber or acetate.
target
Consumers and followers of createur design, of innovation and high end materials. Lovers of purist and minimalist aesthetics.
distribution
The MOKO Besicles brand is being distributed in France and various countries throughout local distributors sites in Europe, North America, Japan, Australia…
