Armand Basi

NEW SUNGLASSES COLLECTION FOR 2011
Armand Basi, with a clearly international vocation, is typified by avant-garde and cosmopolitan designs. The firm is backing men and women who are active,independent, urban, with marked individuality, cultured and sensitive.
This season the Armand Basi sunglasses collection again amazes us with retro trenditems, with a large variety of unisex models to cover the needs of the firm’s target public. Plastic predominates over metal, while the collection revives the surprising fitting of metal fractions in acetate frames.

In this year’s collection, among the sensitively chosen chromatic ranges, there are neutral, clear and faded colours and versatile prints inspired by animal forms and tortoiseshell. Some models have dynamic colour contrasts which stand out in the line of more prudent designs, with discreet decoration and minimalist finishes.

Optim designs, makes and distributes the Armand Basi glasses collection and they can be found in the designer’s own shops and in the best opticians in Spain, Belgium, Brazil, Finland, United Kingdom, Ireland, Southern Africa, Iran, Israel, New Zealand, Czch Republic, Romania and Tunisia.

NEW COLLECTION OF SPECTACLE FRAMES FOR 2010-2011
This season Armand Basi surprises us again with a retro style collection. If the previous season was notable for the small, round shapes inspired by the 80s look, this year’s collection is full of larger models inspired by the 60s, with reinvented colours and textures, both in acetate as well as metal models.

There is a great variety of unisex models that cover the needs of an urban target public, sensitive to the trends, as the insignia of the brand name. With regard to the chromatic ranges chosen for this year’s collection, there are
discreet, versatile colours and prints, suitable for any occasion and to combine with the most avant-garde looks.
There are large, retro shapes above all in the acetate models, designed in neutral colours, including transparent, faded and those inspired by tortoiseshell and animal print. In the metal models, there are blacks and greys with a matt finish, combined with fuchsia, orange or yellow on the sides and the interior.

The collection is completed with some models that combine metal and acetate on the front, with camouflage type effects and models in a dark purple. For the logo, different techniques have been used to achieve discreet decorations on the sides which give a minimalist, elegant finish.
Optim designs, makes and distributes the Armand Basi glasses collection and they can be found in the designer’s own shops and in the best opticians in Spain, Belgium, Brazil, Finland, United Kingdom, Ireland, Southern Africa Iran, Israel, New Zealand, Czech Republic, Romania and Tunisia.

Contact details:
Jeremy Thomas on +44 (0) 7825 828 252 or jeremy@theagenc.co.uk
Jonathan van Blerk on + 44 (0) 7774 710 050 or jonathan@theagenc.co.uk

Please note that we do not work directly with the public and are only available to the best fashion boutiques, independent opticians and lifestyle stores throughout the world.