Sex and The City 2 launches Thursday
May 24, 2010 by admin · Leave a Comment
Gold glitter harem pants? Turbans? Technicolor kaftans? The wardrobe postscript for Sex and the City 2, out this Friday, must have read: “Céline’s sober minimalism? No, thanks.”
The plot sees the girls – Carrie (Sarah Jessica Parker), Samantha (Kim Cattrall), Charlotte (Kristen Davis) and Miranda (Cynthia Nixon) – journey to Abu Dhabi (actually filmed in Morocco) – cue the fun, colourful holiday wardrobe. Carrie’s gold turban, white harem pants and white dress, as worn in the desert scene, and Samantha’s gold harem pants are all from Ralph Lauren spring/summer 2009
Oko by Oko Eyewear
May 18, 2010 by admin · Leave a Comment
Jeremy Thomas is now available to book for Oko by Oko Lunettes:
The story began after a crazy bet. At the beginning, these three friends, opticians, create OKO, which means eye in Slavonic language, as an eyewear distribution company for high quality Japanese collections. Then, as a challenge, they decide to design and market their own collection « OKO by OKO », entirely imagined, conceived and designed by « them », for a better reflect of current trends, while offering a good work and different colors.
Thus OKO by OKO was born in 1999.
Universe
OKO by OKO was conceived to be an innovating product without being too much, « just enough originality to not scare consumers », together with a stock located in Paris, which makes possible to satisfy customers by a fast delivery and products always available.
Moreover, a stable sales force for several years which helped to built customers loyalty to the brand. This image of original creations but «consumables » that characterizes the brand, accompanied by a corporate philosophy of genuine partnership is very popular in the market.
Style
Under the motto of OKO by OKO, elitism has no place in aesthetics, especially for eyewear, considered today as an independent accessory. Passionate by fashion and eyewear, they imagine frames that above all, resemble to them. Their shifted and colored universe creates sensation very quickly on a creator segment, that they want accessible to everybody. Typified frames or more discrete models, Oko by Oko aim and touches all publics, without exception. Young or less young people, it does not matter, which count is to share the same merry philosophy of life. A product labored and colored with taste that stands out from all the rest. Here, nor fashion, nor avant-garde, nor conservative, just INNOVATION accessible to everybody! Design signed by David BEDDOK.
Target
Consumers who recognizes themselves in the different and differentiating character of the product as well as the convivial and human dimension of the company.
Positioning
The human dimension of the company induces to a selective distribution which naturally preserves sales of the competition of geographically close opticians. Oko by Oko is distributed in France by their field sales force and all around by the best local distribution companies.