Extreme Eyewear in South Africa
April 16, 2010 by admin · Leave a Comment
Yesterday, today and tomorrow
Justin Blecher
Owner, Extreme Eyewear
OUR style and fashion sense does not define who we are. It simply adds another layer to our complex sense of self and allows the onlooker an opportunity to experience us as interesting. It affords us the chance to “linger longer” in the mind of the observer. I understands this. Each unique eyewear store is an extension of my mind. Merchandise in-store is divided into three distinct categories: yesterday, today and tomorrow.
Today
Most of us live in the today section of fashion and style. We define what is normal and acceptable by what is most commonly observed on others. Does a diamanté-embellished cat’s eye or a horn-rimmed optical frame or a pair of sunglasses suit our face? How about an oversized plastic or round studious shape? What about small oval? Well, granted, some shapes suit our bone structure or facial features and some colours our skin or disposition, but the stark truth is that in the early 60s a diamanté cat’s eye would have been a perfect shape for us, as would a horn rim in the late 60s, oversized plastic in the 70s, round in the 80s, and oval and small in the 90s. Our sense of normal and appropriate is shifting in line with trends and so, too, our perception of beauty. The today section in-store incorporates the socially acceptable flavour of the times. It is safe and beautiful on almost all faces. cape_quarter.jpg
Tomorrow
The tomorrow section is for the brave few among us who are defining their sense of style by the vision of what tomorrow may bring! They define what is acceptable by what is possible. They flirt with their own sense of normal and stretch their own boundaries. They blur the lines of social acceptability and push the entire industry into the next era. They define our normality. Extreme Eyewear excels in this space. I have an intrinsic understanding of these clients and what inspires and excites them. We help them polish one more facet of their already intricate persona. waterfront.jpg
Yesterday
Yesterday – simple! This section is for those among us who have found other modes to explore our sense of self. All optical or sunglass stock which is passé or too “in vogue” will be in this section at greatly reduced prices to clear. Most mainstream optical and sunglass chain stores are turn-over driven and therefore follow bestseller lists rigidly. The point is that bestseller lists exist in the yesterday section as they are already deeply entrenched styles worn en masse and are on their way out! Extreme Eyewear focuses on the today and tomorrow sections. There are no bestseller lists for us as we are busy setting them for the rest of the marketplace to follow in their future, our past! morningside.jpg
Andy Wolf Eyewear + Bettie Paige
April 16, 2010 by admin · Leave a Comment
Homage to Bettie Page by Andy Wolf Eyewear from Hartberg in Austria
Homage to Bettie Paige by Andy Wolf Eyewear
Homage to Bettie Paige by Andy Wolf Eyewear
Homage to Bettie Paige by Andy Wolf Eyewear
Homage to Bettie Paige by Andy Wolf Eyewear
Andy Wolf Eyewear from Austria
Andy Wolf Eyewear from Austria
Bettie Page (April 22, 1923 – December 11, 2008)[2] was an American model who became famous in the 1950s for her fetish modeling and pin-up photos. She has often been called the “Queen of pinups”.[3] Her look, including her jet black hair and trademark bangs, has influenced many artists.
She was also one of the earliest Playmates of the Month for Playboy magazine. “I think that she was a remarkable lady, an iconic figure in pop culture who influenced sexuality, taste in fashion, someone who had a tremendous impact on our society,”[4] Playboy founder Hugh Hefner told the Associated Press.
Her later life was marked by depression, violent mood swings and several years in a state psychiatric hospital.[5][6] In 1959, she converted to Christianity, and later worked for Billy Graham.[7] After years of obscurity, she experienced a resurgence of popularity in the 1980s and has a significant cult following.
How MYKITA colour codes work
April 16, 2010 by admin · Leave a Comment
MYKITA Colour codes
Collection Nr. 1
01 Silver
02 Black
03 Gold
04 Grey
05 Brown
06 Blackberry
07 Silverline
08 Goldline
09 Pearl
10 Purple
12 Graphite
13 Glossygold
14 Mattgold
16 Ruthenium
17 Platinum
19 Whitegold
20 Whitegoldplaid
21 Silverplaid
22 Goldplaid
23 Silvergrid
24 Chocolate
25 Blacklinedtartan
26 Concrete
27 Coalgrey
28 Mattblackgrid
29 Offwhite
50 Edelweiss
51 Shiny Silver
52 Silver/Black
53 Silver/Coalgrey
54 Silver/Offwhite
55 Shiny Gold
56 Gold/Black
58 Whitegold/Chocolate
80 Purplered
81 Violet
84 Navy
85 Pearl/Chocolate
96 Blacktrellis
97 Browntrellis
98 Blackbead
99 Brownbead
Concord
60 Black/Black
61 Gold/Lightgrey
62 Brown/Darkbrown
63 Gold/Lightgrey
64 Purple/Aubergine
65 Graphite/Darkgrey
66 Edelweiss/Lavender
67 Shinysilver/Lightgrey
68 Gold/Bordeaux
69 Pearl/Red
Collection Nr. 2
001 Black
002 Brown
003 Warmgrey
004 Coolgrey (gibt es nicht mehr)
005 Darkblue
006 Olive (gibt es nicht mehr)
007 Bordeaux
008 Red
010 Darkbrown
011 Aubergine
501 Sahara
502 Le Mans
601 Cuba
602 Tobago
701 Taupe
901 Cream White
902 Cream Toffee
903 Ruby
904 Peridot
905 Aquamarine
906 Honey
907 Smoke
908 Amethyst
910 Topaz
911 Garnet
912 Quartz
Monoqool: Helix + Twins
April 14, 2010 by admin · Leave a Comment
Monoqool is the most talked about hinge to hit the UK, with an exciting and fresh concept more than worthy of its latest Red Dot Design Award !
Monoqool wins Red Dot Design Award
Jee Vice + Sex and The City
April 13, 2010 by admin · Leave a Comment
Sex and the City 2/PR
As we approach the release of the Sex and the City 2 film on May 28th, we are focusing our efforts in maximizing our exposure in order to help you open more doors as well as increase sell through in existing doors. We know that the Red Hot Purple, Heated Orange and Brown Sexy will be in the film and therefore have ordered significant quantities which will be delivered in the coming weeks.
Specific initiatives include the following:
1. We will be participating with Mercedes Benz in a worldwide ad campaign involving Sex and the City 2 film release at the end of May. (please see image below)
2. We will be working with the producers of the film, Warner Brothers to promote Jee Vice and the film in the 60 top cities in North America. This will be via radio, print, and internet and will involve giveaways and private screenings.
3. For Canada, we are in initial discussions with Warner Brothers for a targeted ad campaign.
4. We are also working closely with major national magazines (People, US Weekly, In TOUCH, etc) to highlight Jee Vice in articles addressing what the stars are wearing in the film.
5. We will be in the July issue of In Style, which will feature the Caramel SPICY.