The AgenC is now exclusively The United Kingdom, Ireland and Southern African agent for Mykita.

Founded by Jonathan van Blerk, The Agenc is a marketing and distribution agency specialising in unique, high-end eyewear solutions selected and developed  from the finest ranges available anywhere in the world. If you want the best sunglass or optical frames available in the market place then The AgenC is THE only obvious choice.

Please note that we do not work directly with the public so are only available at the best Fashion Boutiques and Independent Opticians in the world for enquiries on stores stocking our ranges please email jonathan@theagenc.co.uk and we will endeavour to get back to you as soon as is possible.

MYKITA was founded 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans and Moritz Krueger. What to some may sound like an Asian-style name was in fact inspired by the firm’s first premises – a former day-care centre for children (in East Germany abbreviated to „Kita“).

Just a year later, the world was introduced to MYKITA *Collection No.1* – an evolutionary step up in terms of both design and exclusivity. The all-new range of metal frames was unveiled at the Silmo international eyewear fair in the fall of 2004. A highly innovative functional design comprising simple plug connections made complex soldered joints and screw connections redundant, while the frames themselves were cut out of stainless sheet steel before being folded into form. As well as being incredibly light, the latter could be adjusted to the wearer thanks to a wide variety of configuration options. The corrective spectacles andunglasses in the collection ranged from the classically elegant to avantgarde designs in a wide range of frame colours. A frame for every face. Exactly two years later, a new collection was unveiled at the 2006 Silmo. In a marked departure from previous frames, MYKITA *Collection No.2* were made from full-bodied acetate – a material that enjoys a huge tradition in the eyewear industry. What set the new spectacles apart was the hinge – a connecting element that hugs the front and temples in the style of a sheath. The designs are crisp, clear and distinctive and are each related to frames from the metal collection. A carefully selected range of nine distinct colours gives *Collection No.2* a varied but nonetheless homogenous collective look. All frames are hand-made at MYKITA’s own production site in Berlin and are available at over 1,400 high-end opticians and selected department stores across the globe.

 

These glasses are made with top-quality stainless steel, just 0.5 mm thick, ensuring an ultra-light feel. The actual production of MYKITA eyewear sees every part of the frame cut out of sheet metal and folded into a lightweight but full-bodied format. Linking these is a remarkably elegant and intelligent screw-less hinge design that ensures total flexibility and allows complete, custom-fit adaptability of inclination and frame according to the wearers’ facial proportions. The technical wizardry is coupled with aesthetic clarity and optimum vision to provide a recognisable trademark for MYKITA. To apply most of the colours featured in the collection, MYKITA chose a PVD finish – a state-of-the-art vacuum-heat coating technique that guarantees a non-oxidizing and highly wear-resistant surface. The prescription frames in *Collection No.1* are available in a choice of ten colours, the sunglasses in eight colours. MYKITA collection No. 1 – over 50 styles available in a choice of 10 colours.

 

The MYKITA design team had for some time been planning to make a collection incorporating a fuller-bodied material, and eventually decided on cellulose acetate. Basically composed of cotton, wood pulp, acetate and pigments, it is a natural material that has a long tradition in the eyewear industry. *Collection No.2* indeed shares a variety of features with the original concept. It features a “snap-hinge” made of 0.8 mm flat sheet metal familiar from the construction principles applied in the first collection. A major new innovation was the use of photomechanical etching technology. The connection point between the hinge and the acetate frame likewise represented a unique challenge for the designers. The fourteen prescription styles and six sunglasses are available in a range of opaque colours, with no lamination.

Get flashed by *MYKITA FLASH*, a line which adds some vivacity and life to MYKITA’s collection no. 1. The flat metal collection is renowned for its innovative screw less glasses with timeless designs, coupled with unique wearing comfort due to the extreme lightness and flexibility of the material.

 

For this first edition of the *FLASH* line MYKITA brings you a trio of its most popular signature aviator frames: Rolf, Hector and Elliot. These aviators, true MYKITA classics, gain a new life through this vivid splash of paint.

 

Each frame comes in each of the three colours; neon yellow and blazing orange make sure your face stands out in a crowd, vibrant tank-grey is cool as concrete.

 

Rolf, looking very fresh in this execution, is a classic aviator shape, which rapidly became Mykita’s most wanted item.  Hector, a rather square shape aviator exudes 80’s cool, thus is the perfect pair for hanging out at the beach club or even night club. Elliot, a metropolitan curved shape with a very smooth look, guarantees perfect eye protection.

 

The new colour coating, made of the highest quality Swiss lacquer, is meticulously applied by hand in several coats. The paint is then fixed onto the metal base, coat by coat, in a hot oven. As per all MYKITA frames, the *FLASH* collection is fully handmade in the Berlin manufactory.

 

To put it in a nutshell, a mini collection of aviators to suit every face, executed in flashy trend colours, all hand made in Germany.

 

 

We missed the “Flashed” festivities at eyewear brand MYKITA’s au courant central Mitte district store…but got educated on the cutting edge line at the Premium tradeshow in southern Berlin proper.

 

BACKSTORY: Founded by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, and Moritz Krueger-a quartet of seasoned eyewear biz guys-Mykita hit boutiques with a stunning Collection *1 a few years ago.

 

Dubbed “ an evolutionary step up in terms of both design and exclusivity” Mykita’s eyeglasses features simple plug connections-ridding the pieces of complex soldered joints and screw connections. A PVD finish-a state of the art, vacuum heat coating technique… guarantees a non-oxidizing and highly wear resistant surface.

 

In other words, the eyewear is durable, incredibly lightweight, and is wearer adjustable like no other eye or sunglasses.

 

WHAT’S NEW: Collection *2 made from a full bodied cellulose acetate-has a technologically innovative snap-hinge (as in you can practically open up the sunglasses ) so that the “connecting element” hugs the front and temples in the style of a sheath…PLUS…a photomechanical etching technology that is unique to the brand.

 

Hand made frames in crisp designs coined Leslie, Helmut, Ferris, Fletcher, and Walter (buddies?) are available in fourteen presciption and six sunglasses. Nine distinct colors insure that you will probably be the only one with these cool shades.

 

RETAIL: Over 1400 high-end boutiques worldwide. MYKITA

 

FACTOID: The name is actually derived from a former daycare center for children.

 

CELEB FANS: Bruce Willis, and proud parents Brad Pitt

 

 

This is the latest clip for Mykita 2009 Summer Launch:

http://www.mykita.com/clips/index/making-of-campaign-2009

Also Franz Ferdinann latest clip wearing Mykita

http://www.mykita.com/clips/index/franz-ferdinand

For Bernard Wilhelm and Mykita check out:

http://www.mykita.com/clips/index/call-of-the-alps

 

If you are looking for Mykita in London OR for Mykita in the UK please contact JONATHAN VAN BLERK on +44 777 471 0050